Browsing: Xbox

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Games get real
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With ever better visuals, characters and stories, and even the addition of things like scents, games are getting more and more real. In its new TVC by Crispin, Porter and Bogusky, Microsoft warns obsessed gamers just how real things are getting.

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The Year in Review: Deborah Pead/Pead PR
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2013 was an eventful year for Pead PR, with a feisty Twitter war over My Food Bag, some quality sharkvertising for Xbox One and its relationship with Samsung coming to an end. Pead PR’s managing director Deborah Pead and her team look back—and forward.

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Xbox dives into the murky waters of sharkvertising
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To promote the global release of the new Xbox One console, the folk at Microsoft and Pead PR dropped one into the shark tank at Kelly Tarlton’s Aquarium. Until the official release date at midnight on 21 November, the highly coveted device will be protected by the ocean’s apex predator. And this publicity stunt continues a long tradition of using sharks in marketing.

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Gaming and gardening
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Who’s it for: Xbox 360 ‘Rugby World Cup 2011’ by Republik and Automatic Films.

Why we like it: Video game ads rarely stand out, but this one does (and so does this one). Entertaining, well-made, a nice line and extra points for a local indie getting to …