To promote the global release of the new Xbox One console, the folk at Microsoft and Pead PR dropped one into the shark tank at Kelly Tarlton’s Aquarium. Until the official release date at midnight on 21 November, the highly coveted device will be protected by the ocean’s apex predator. And this publicity stunt continues a long tradition of using sharks in marketing.
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Xbox dives into the murky waters of sharkvertising
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Yesterday’s Xbox One reveal summarised in under two minutes. As someone who woke up at 5 AM to watch the announcement I can whole-heartedly say, this is pretty much bang on the money.