Browsing: WWF

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Extinct
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WWF has created a potent ad campaign via Geometry Global Copenhagen around endangered animals, creatively using YouTube to spread its message.

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Can you beat a tiger?
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WWF in Russia has launched a cool new initiative created by the crew at Hungry Boys in Moscow to help save tigers by getting people to race them through a new app. If participants lose they have to donate.

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Ogilvy & Mather takes out July’s ORCA award for Tim Finn interruption, BIG’s Landrover gets merit
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Ogilvy & Mather has claimed July’s Orca Award for placing an advertising message inside a music track. At 55 seconds into ‘I See Red’, Tim Finn interrupts the song urging people to go online and sign ‘The Last 55 petition’ to help save the Maui’s Dolphins. Joe Holden from BIG scored a merit award with the stories of Landrover’s origins told in a “true oldschool storyteller’s” voice.

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WWF and Land Rover put radio to good—and novel—use
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If you believe the NZ on Air media consumption study, music is moving online faster than other content. But you can still reach 83 percent of the country over a week with radio and approximately one in ten New Zealanders each day across just four stations, RNZ National, The Edge, ZM and Newstalk ZB. As a result, the ad spend figures for radio are holding firm. And two brands have used the medium in interesting ways recently, with World Wide Fund for Nature putting an ad inside a song for its Last 55 campaign and Land Rover going long to celebrate its heritage.

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Fake ad sparks furore
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A bad-taste ad doing the rounds on the web last week showed several planes crashing into a burning World Trade Centre and compared it to the number of lives lost in the 2005 tsunami. It was for the World Wildlife Fund and was made by DDB Brazil.

But …