Browsing: WSJ

Netflix and The Wall St Journal push the new marketing drug of choice with native Narcos promotion

The venn diagram that justified the creation of House of Cards showed that Netflix had big data on its side. And since then it’s had a pretty good run as far as creating original content goes. Its latest series, Narcos, follows the story of drug kingpin Pablo Escobar and it has also been a major hit. And, in keeping with a native ad strategy that has seen it work with The New York Times to promote Orange is the New Black, The Atlantic to promote House of Cards and Wired to promote a new era of TV, it’s called on The Wall St Journal’s commercial content division Custom Studios to create an impressive indepth series of the economics of the cocaine trade.