Consumers are regularly asked to assist in the creation of marketing campaigns these days, with varying degrees of success. And designer David Trubridge has merged inspiration from bird life with over 500 cherished memories sent in by New Zealanders as part of a crowd-sourced art project for longtime World of Wearable Art sponsor Brancott Estate.
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Brancott Estate asks customers to lend a few memories in crowd-sourced art project
Movings & Shakings
Movings|Shakings: 11 March
Moves and shakes at Carat, DDB, Cannes Lions, 3rdeye, Dow Design, WOW, Pfizer and Word of Mouth.
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From the stage to the streets: Adshel dresses up for WOW
There’s always a whole heap of creativity on display when the amazing outfits competing for the World of Wearable Art Awards hit the stage in Wellington every year. And now there’s some creativity on the streets as well, with Adshel and True joining forces to create a specially built shelter on Ponsonby Road to promote the ‘Off the Wall: Wearable Art Up Close’ exhibition currently featured at the Auckland Museum and drive ticket sales for the 2013 show from 26 September – 6 October.