Toilet paper might be one of the basic needs that consumers drop into their grocery carts, but this doesn’t mean the advertising related to it needs to be utilitarian.
Browsing: Work Communications
Auckland Transport and Work Communications are launching a new campaign encouraging drivers to simmer down and take care at traffic lights.
Margins in adland are being squeezed, leaving very little wiggle room. But where some see hopelessness, others see opportunity. And as Fleur Herscott does the indie rounds, she discovers there are a few players flexible enough to slip into the nooks and crannies in this new world.
Auckland Transport has released the next iteration of its ‘Oi’ campaign, again with agency Work Communications, targeting drivers who get distracted by their phones. This time, a young driver is reminded to keep his eyes on the road by his own subconscious.
At sporadic intervals between the 1980s to the early 2000s, the Care Bears, a multi-coloured collection of pint-sized heroes, appeared on television entertaining kids with their various adventures against the forces of evil. Powered by a range of super powers indicated by the emblems emblazoned across their chests, the Care Bears dedicated their days to increasing the levels of care in the world. And, now, three years after the Care Bears last made a TV appearance, tissue brand Earthcare has introduced its own variation of a bear that can’t help but care, perhaps a little too much. But rather than following the cute footsteps of the Care Bears, Earthcare has opted for a slightly more intimidating iteration of a do-gooder bear.
Extreme close-ups can cause everyday items to look virtually unrecognisable as the characterising details are magnified under the photographer’s lens. And this serves as a reminder that though these tiny details might not be immediately apparent to the naked eye it doesn’t mean that they don’t exist. So, in an effort to draw attention to the design details that went into the new Kia Sorento, Work Communications has launched a new spot that gives viewers a close-up look at the various sections of the vehicle’s bodywork.
For this year’s edition of National Rail Safety Week, KiwiRail and TrackSafe NZ have followed in the New Zealand Transport Association’s footsteps by launching a game to get their message across to the masses.
In the new Kia Sportage spot by Work Communications, New Zealand’s green landscape and pristine waters serve as a foil to office-based captivity and the screen-staring that often comes with it. And while driving to a desolate swimming beach and diving in seems like a liberating idea, it probably isn’t quite as pleasurable as what it seems. What the footage shot by TVNZ’s Blacksand fails to tell the viewer is that the spot was shot at the onset of winter and that lead talent Sophie Baragwanath had to endure frigid swims during one day of shooting.
Auckland Transport has rolled out the superlatives in a campaign for its new range of electric trains, which will start running in the Super City from 28 April. Developed by creative agency Work Communications in conjunction the production company Useful Films, the ‘Smarter, Better, Quieter’ campaign gives New Zealanders a sneak peek at the culmination of the $500 million project to electrify the city’s rail system.
As evidenced by campaigns like Push to Add Drama, Carlsberg’s entertaining trickery and, more locally, Pedigree’s Donation Glasses and the Metservice see-through billboard, campaigns that exist in the real world can be seen by many more as a result of online magnification. And Auckland Transport, Val Morgan, Work Communications and Zoomslide are hoping to do just that with a stunt in a movie theatre that aimed to illustrate how deadly distractions can be when driving.