The WLG pop-up restaurant in Fitzroy, Melbourne, is now into its second week and it’s proving fairly popular with the locals, just as the first incarnation did in Sydney. And Air New Zealand has jumped on the bandwagon by getting a few of its cabin crew to perform an in-restaurant safety video and dishing out free return flights to Welly to 60 lucky diners.
Logan Brown’s Shaun Clouston last night opened the WLG pop up restaurant kitchen, where Melburnians are being treated to a flavour-filled fortnight of food flown over from the capital of cool.
The coolest little capital in the world will be turning on the marketing heat in Melbourne next month, with the second serve of the WLG pop up restaurant.
BOHICA. Here’s your regular injection of marcomms miscellany, which includes quake-related media facts, tales of the hugely popular pop-up Wellington restaurant/experiential marketing ploy in Sydney, Auckland City Council’s new film initiatives, accolades for font gurus, new bubbles, silver foxes, over the shoulder boulder holders, bland pasta spokeswomen, signs and even databases.