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Home is where the Harcourts agent is: the real estate company gets emotive with first national brand campaign in nearly a decade
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Ads for real estate companies have long been filled with happy families, keys and smiling real estate agents and while these same tropes still apply, recently real estate companys’ ads have become a lot more heartwarming. A campaign for Harcourts via Contagion called ‘With you all the way’ illustrates this, and follows a young family and their experience as time passes and they move from house to house through a longstanding relationship with Harcourts.