A round of applause for ASB, Hallenstein Brothers and Les Mills Fight Night.
Marketing, advertising & media intelligence
Collective and ASB are using Kiri, the 'True Rewarden', to help Kiwis rediscover the True Rewards programme.
Industry happenings at Saatchi & Saatchi, With Collective, Yellow and ASB.
ASB's first TVC via With Collective features the 'Ghost of San Francisco' as the bank celebrates the America's Cup win with a cheeky smile.
Nicole Hetherington and Simon Fowler have been announced as the new creative directors on the ASB account, which was recently picked up by With Collective.
Showing good looking human specimens in their undies is a well-proven advertising strategy. Often it's all a bit OTT, with ridiculous smell the fart acting and liberal photoshopping. But Bonds has kept it casual, upbeat and slightly self-aware with its latest campaign, leading to a win in the May round of the Colmar Brunton Ad Impact Award.