Browsing: Winifred Henderson

Latest magazine houses mélange of glorious marketing delights

The November/December edition of NZ Marketing magazine is out. And, as you’d expect from a title with such a name, it’s filled to the brim with what experts refer to as ‘essential marketing intelligence’, including the cover feature/call-to-arms that was written by three academics from the University of Waikato who detail why they feel the discipline is currently suffering from a ‘worldwide identity crisis’.