Browsing: wine

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Shame on your name: NZTA shows the perils of old drinking habits, looks to change engrained middle-age behaviour
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Back in December, the blood alcohol limit was lowered from 80 milligrams to 50 milligrams per millilitre, and while every human is different, that equates to about two standard drinks over two hours before drivers blow the bag. NZTA and Clemenger BBDO announced that change with a simple informational campaign. But, as they have been doing for years, they’re now playing the emotional card. PLUS: How the changes have impacted the booze business.

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New Lynn wine website dominating the USA
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Above the American-style Lone Star steakhouse in New Lynn, Auckland, is a very Kiwi office that runs the most influential wine website in the United States. So, aside from feeding off the subliminal vibes of country music wafting up from the restaurant every day from 4.30pm, how did Wine Searcher get from suburban New Zealand to dominating the US online wine scene?

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The hanging gardens of Queens Wharf: Stoneleigh brings greenery to inner-city scene
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Pernod Ricard-owned wine producer Stoneleigh will bring some botanical intrigue to Auckland from 28 February to 8 March, as it takes over Queens Wharf with its ‘Wonder of Nature’ event. Over the course of the campaign, Stoneleigh will break the concrete flow of the city’s landscape with the introduction of suspended gardens, which were conceptualised by award-winning landscape designer Jules Moore.

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Will it blend? Yes it will, says Jacob’s Creek
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There was plenty of excitement about the Share a Coke campaign, which offered punters a personalised can and tapped into the powerful narcissistic tendencies of the modern age. And Pernod Ricard brand Jacob’s Creek is offering something of a grown-up equivalent, with a pop-up winemaking experience in Auckland where customers can taste and combine up to four of the label’s most popular varieties to make their own red or white blend.

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Pro-beer campaign gives wine a dose of print-based grief—UPDATED
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Whenever a slightly controversial/deliberately antagonistic campaign is released, many would argue that the campaign gets a tick when those who are bound to be outraged by it come out and show their outrage. Almost without fail, St Matthew in the City’s ‘progressive’ billboards roil the religious types. And DB Export Dry’s ‘Great Wine Depression’ TV ad, a light-hearted parody of the beginnings of New Zealand wine snobbery that was made by Colenso BBDO and The Sweet Shop, also appeared to have its desired effect when a couple of wine lovers took the wine-bashing to heart. Well, now they’ve got a few new print ads to get up in arms about as well. 

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