Paul Henry, the man who gave his advice on “titties” during a controversial interview with Canvas magazine has just released a wine with Invivo to huge success.
Australian online wine retailer Vinomofo recently launched in New Zealand and is using an epic campaign in to introduce itself to locals who enjoy a good drop.
VNO has launched a thermo label on its white wines that that tells the consumer when it’s the correct temperature for drinking. And to give its thermo-labelled wine some personality, it’s released a radio ad where the wine is personified by a breathy, sultry man urging the VNO owner to drink the wine.
Fresh from being appointed as Holden’s lead agency after an extended pitch process, Special Group has also clinked glasses with one of the country’s fastest growing and most innovative wine companies Yealands. And the new pairing have their sights set squarely on pushing the brand in international markets.
Back in December, the blood alcohol limit was lowered from 80 milligrams to 50 milligrams per millilitre, and while every human is different, that equates to about two standard drinks over two hours before drivers blow the bag. NZTA and Clemenger BBDO announced that change with a simple informational campaign. But, as they have been doing for years, they’re now playing the emotional card. PLUS: How the changes have impacted the booze business.
Above the American-style Lone Star steakhouse in New Lynn, Auckland, is a very Kiwi office that runs the most influential wine website in the United States. So, aside from feeding off the subliminal vibes of country music wafting up from the restaurant every day from 4.30pm, how did Wine Searcher get from suburban New Zealand to dominating the US online wine scene?
The modern human condition tends to be one of constant connection and, in many cases, slight addiction. But JWT and Sacred Hill are jumping on the mindfulness bandwagon and aiming to inspire a different, more classical version of connection with a beautifully-crafted new print campaign.
Pernod Ricard-owned wine producer Stoneleigh will bring some botanical intrigue to Auckland from 28 February to 8 March, as it takes over Queens Wharf with its ‘Wonder of Nature’ event. Over the course of the campaign, Stoneleigh will break the concrete flow of the city’s landscape with the introduction of suspended gardens, which were conceptualised by award-winning landscape designer Jules Moore.
There was plenty of excitement about the Share a Coke campaign, which offered punters a personalised can and tapped into the powerful narcissistic tendencies of the modern age. And Pernod Ricard brand Jacob’s Creek is offering something of a grown-up equivalent, with a pop-up winemaking experience in Auckland where customers can taste and combine up to four of the label’s most popular varieties to make their own red or white blend.
Whenever a slightly controversial/deliberately antagonistic campaign is released, many would argue that the campaign gets a tick when those who are bound to be outraged by it come out and show their outrage. Almost without fail, St Matthew in the City’s ‘progressive’ billboards roil the religious types. And DB Export Dry’s ‘Great Wine Depression’ TV ad, a light-hearted parody of the beginnings of New Zealand wine snobbery that was made by Colenso BBDO and The Sweet Shop, also appeared to have its desired effect when a couple of wine lovers took the wine-bashing to heart. Well, now they’ve got a few new print ads to get up in arms about as well.