Nielsen has released its annual list of the top ten websites Kiwis visited over the course of December. And while the list was populated by the usual suspects, there were a few surprises in terms of the year-on-year changes for some of the websites.
The classic Mac vs PC campaign was a master-class in comparative advertising and helped cement the impression of Apple as a brand suited to those striving to be cool and Microsoft as a brand suited to those who wore cardigans. But Microsoft is fighting back with a bit of comparative advertising of its own and showing that its Cortana system is smarter than Siri.
I was unimpressed by Microsoft’s Surface RT, which was released in New Zealand earlier this year. I saw the potential in the device, but it was hamstrung by its poor performance and the lack of apps. The Microsoft Surface Pro is that potential finally realised.
Microsoft surprised the world last year when it unveiled the Surface RT, a tablet manufactured by what is traditionally a software company. I was blown away by its beautiful design and dissimilarities to the iPad. In a field of Apple clones, the Surface RT is refreshingly its own device. Microsoft launched the Surface RT in New Zealand earlier this year and for the past few weeks I’ve been giving it a test drive.