articles tagged 'William Trubridge'

From falling down a hole, literally, to developing a mobile game with William Trubridge: GameStarter’s story

  • Games
  • May 19, 2015
  • Holly Bagge
From falling down a hole, literally, to developing a mobile game with William Trubridge: GameStarter’s story

Sometimes people find inspiration in the strangest ways, for GameStarter’s founder it was by falling down a 9-metre hole in Beijing which inspired him to create a free-falling mobile game. Now the young company has teamed up with free-diving champion William Trubridge to create a new game inspired by the urge to raise awareness about the dwindling population of Maui’s dolphin.

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Steinlager makes final push for a few minutes of the nation's attention, as 102 metre website fills up with messages of support for Trubridge—UPDATED

  • Sponsorship
  • December 2, 2014
  • StopPress Team
Steinlager makes final push for a few minutes of the nation's attention, as 102 metre website fills up with messages of support for Trubridge—UPDATED

Since it launched its 'Born to Defy' campaign back in July, Steinlager has done a good job of drawing attention to its new ambassador William Trubridge—and the sport of freediving—through a combination of TV ads, outdoor ads, snazzy websites, special elevators, in-bar activations, PR coverage, social media action, promotion via TVNZ and a bit of content marketing. And as he gets set to submerge 102m and break the world record, Steinlager's still trying to drum up support and viewership for the live broadcast tomorrow at 7.50am on Breakfast.

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Steinlager hits the beach as Trubridge prepares for world record attempt

  • Advertising
  • November 17, 2014
  • StopPress Team
Steinlager hits the beach as Trubridge prepares for world record attempt

William Trubridge is probably not sipping on a Steinlager Pure at the moment, given he's preparing to break his own freediving world record on Wednesday morning New Zealand time and descend 102m into the Caribbean. But there will undoubtedly be a few waiting for him on the boat if he returns to the surface victorious. And, in addition to a number of billboards, plenty of in-bar activation and a special elevator, Lion and DDB are aiming to get more Kiwis watching the record attempt live on TV One's Breakfast with the help of another moody TVC.

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Straight up and down: Steinlager catches a lift to promote Trubridge association

  • Outdoor
  • November 13, 2014
  • StopPress Team
Straight up and down: Steinlager catches a lift to promote Trubridge association

Steinlager's latest ambassador is freediver William Trubridge, whose upcoming world record attempt in the Bahamas is being screened on Breakfast on December 3. At the launch of the new campaign, senior brand manager Michael Taylor said there were plenty of creative suggestions about how to promote the event and he even mentioned the possibility of a 102m high billboard. We haven't noticed any of those around as yet, and they probably don't come cheap, but we did notice a clever media idea that has put a lift in the Auckland CBD to good use.

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Steinlager adds some oxygen to William Trubridge's dives into the deep blue—UPDATED

  • Advertising
  • July 4, 2014
  • Ben Fahy
Steinlager adds some oxygen to William Trubridge's dives into the deep blue—UPDATED

The Red Bull Stratos campaign, which saw madman Felix Baumgartner jump from a capsule approximately 39 kilometres above Earth, was one of the most watched brand-sponsored events in history. And Lion and DDB are attempting to do something similar, with a new campaign for Steinlager Pure that aims to drum up interest in Kiwi free diver William Trubridge and the upcoming effort to break his own world record of 101m.

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Thorn and Trubridge put Heineken posters through their paces for global charity campaign

  • Advertising
  • April 9, 2014
  • StopPress Team
Thorn and Trubridge put Heineken posters through their paces for global charity campaign

Over the past few years, Heineken and Wieden + Kennedy's Legends brand platform has resulted in some brilliant ads and increased sales around the world. For its latest trick, it's managed to convince more than 40 legends from the world of sport, art and entertainment to create a unique poster that will be auctioned off to support Reporters Without Borders, a global non-profit organisation that protects journalists and ensures freedom of information worldwide. And there's a Kiwi connection to this one, with ex-All Black Brad Thorn and double world record holding freediver William Trubridge enlisted for the campaign.

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