Comedian Danny McBride and the creative team at Wieden + Kennedy have conspired to create an infectiously catchy tune for Southern Comfort that has every possibility to become the pre-gaming anthem of millennial across the US. As with all hit tracks, ‘ShoattaSoco’ comes with a music video—and it’s utterly outrageous. Featuring McBride flying through a retro video game universe, the music video should be terrible, but you simply can’t pull your eyes away from it.