Comedian Danny McBride and the creative team at Wieden + Kennedy have conspired to create an infectiously catchy tune for Southern Comfort that has every possibility to become the pre-gaming anthem of millennial across the US. As with all hit tracks, ‘ShoattaSoco’ comes with a music video—and it’s utterly outrageous. Featuring McBride flying through a retro video game universe, the music video should be terrible, but you simply can’t pull your eyes away from it.
Sadly, after the annual week of Gallic hedonism and chinstrokery, it’s back to old clothes and porridge for the global advertising community because the Cannes Lions finished up on Sunday with the awarding of the Film, Film Craft, Creative Effectiveness and Titanium and Integrated Lions Awards. Here’s a round-up of all the winners from these and the special awards.