Telecom and Droga5 answer a few curly customer queries with new straight-talkin’, animal-heavy website

The ‘new Telecom’ carries with it a fair bit of baggage, some of it well-deserved and based on its legacy, some of it based on misperceptions and a general lack of understanding about the oft-confusing telco realm. And in an effort to address some of those issues, Telecom has taken the fairly brave step of opening itself up to the masses and launching a new website called that’s part PR campaign, part customer service innovation and part public service announcement. And, in quintessential Telecom fashion, it’s gone heavy on the animals.