Walk into the average West or South Auckland bar, and you’re unlikely to find your Ponsonby-styled cardboard cut-out, featuring slim-fit jeans, pointy shoes and tailored suit jacket. What you are likely to find are a few Woodstock drinkers, who’ve seen some things in their day. In its first campaign since winning the Independent Liquor account earlier this year, Whybin\TBWA veered away from the traditional advertising trope of conventionally beautiful people to instead celebrate the folks who actually consume Woodies.
Last year, Andrew Scott took over the chief executive chair of an agency that was enduring one of its most unstable patches in recent memory. And now nine months into his gig, he’s celebrated his first major account win and he thinks there might be a few more to come. We talk to him about what he’s done to steady the ship.
Bowel Cancer New Zealand ran its high profile Art Chairs campaign through Whybin\TBWA to raise money and awareness for the disease in New Zealand, which has one of the highest incidences of the cancer in the developed world. We caught up with Whybin creative director Tim Huse to find out his thoughts on working with not-for-profits and whether advertising has a responsibility to help in whatever way it can.
As excitement for the Rio Olympic Games rises while the games draw nearer, so does advertising and sponsorship activity. ANZ recently launched a new spot, via True, featuring New Zealand Olympians, using its long-standing tagline ‘dream big’.
TV3’s Grand Designs New Zealand is set to kick off early next month and today MediaWorks released the second phase of its marketing campaign for the show, which lives up to the Grand Design ethos of creative design including some clever eyeball trickery through interactive adshels. PLUS: partner ANZ’s campaign around the show.
On a dark and windy night, six advertising-employed goth bands slithered into the King’s Arms, fishnets, face powder, bad eyeliner and all, to pay homage to the likes of 1980’s goth bands The Cure, The Cramps and movement-starters Bauhaus. And despite straying from the theme and playing songs which you couldn’t really call gothic, Colenso BBDO aka Pegasus and the Job Numbers were crowned the winner of this year’s Battle of the Ad Bands organised by CAANZ and Flying Fish, after a polished and upbeat set that wooed the crowd and judges alike.
Cancer Society created a mobile donor engagement campaign via Chemistry Interaction, which connected Kiwis with a series of touching video thank you messages from Cancer Society staff and volunteers in celebration of Daffodil Day next Friday. It also created limited edition ‘Cups of Hope’ with St Pierre’s Sushi, where a donation from each cup went to the society. A TV campaign is also running, with creative by Whybin\TBWA and Waitemata Films illustrating how most of us have some sort of connection to cancer.
For the first time in a decade Nissan has released its new Navara model, the NP300, and in celebration it’s teamed up with Whybin\TBWA to develop an interactive game called ‘Navara Says’ to show off its new features and one Kiwi will get to take one home if they’re skilled enough.
Whybin\TBWA’s chief executive Todd McLeay had a go at industry rumourmongers telling tales of senior departures in a story in the NBR last week, and while he told StopPress he definitely wasn’t doing that in an interview in April, it has lost a couple of other senior staffers: executive creative director Dave King and client service director Jodi Willocks. But it’s added around eight more after a merger with Starseed PR.
16 years ago, the 100% Pure slogan was born (after being conceived by an Australian agency). And, despite a few naysayers pointing to the fact that it’s not entirely true, it’s widely recognised as one of the world’s most successful tourism marketing campaigns. For the past three years, it’s had a distinctly fantastical feel as part of the 100% Pure, 100% Middle Earth campaign, but rather than chuck it all out and start again, it’s decided on an evolution, both in terms of the comms and the visual identity. PLUS: Andrew Fraser on Tourism New Zealand’s growing digital focus.
There have been plenty of changes at Whybin\TBWA over the past few years, both in terms of staff and clients. But after winning a few pitches, including the Auckland International Airport business, trying to establish the right model and operating as part of a trans-Tasman team, chief executive Todd McLeay and chairman Scott Whybin reckon it’s on the right track.
Uber has delivered kittens and ice-creams as part of its promotional activities in the past. And now, as part of a campaign via Whybin\TBWA to launch the new PlayStation 4 game The Order: 1886, it’s embraced horse-power.
Charity organisation Shine is raising awareness of domestic abuse after sporting matches with the launch ‘No Excuses,’ a hard-hitting radio campaign by creative agency Whybin/TBWA that features high profile rugby commentators Tony ‘TJ’ Johnson and Scott ‘Sumo’ Stevenson in three different radio clips.
After two years at Whybin\TBWA, joint creative directors Lisa Fedyszyn and Jonathan McMahon have departed.
Back in 2013, ANZ’s summer cricket spot was about as naff as you could get, with a few of the bank’s sporting ambassadors watching Eric Murray get a tennis ball beamer from Shane Bond. This year it’s taken a more serious approach for its naming rights sponsorship of the Sri Lankan series and its sponsorship of the upcoming Cricket World Cup by launching a campaign called Dream Big.
The ninth edition of the annual awards show was hosted at AUT and again organised by the industry body News Works. And this year, the attendees from DDB left with the biggest smiles as the agency picked up the most coveted award: the Newspaper Ad of the Year. Illustrating that the greatest ideas don’t always have to be complicated, the judges awarded the gong to DDB for its simple VW print ad that drew attention to a Beetle sale.
Axis gongs, client wins and the quality of campaigns usually define competition in the creative advertising industry. But every year, for one night, none of that matters, as the agencies take to the stage and vie for the greatest honour of them all: the Battle of the Ad Bands (BOTAB) title. This year was no different. A total of 550 fans converged at the Kings Arms to watch the madness unfold as Pegasus and The Job Numbers (Colenso BBDO), The Gypsy Thieves (DDB), The OG Villains (Ogilvy & Mather), The Expendables 5 (Sugar & Partners and String Theory), Foote Cone (FCB), Dooya (WhybinTBWA/DAN), Building 7 (Flying Fish) and The Chased (OMD) took a moment away from their day jobs to slap the bass in front of three judges.
While Apple is busy showing off some of the esoteric ways you can use its smartphone, downloading an app that could make fart sounds is, for many, still one of the most attractive features of this technology. And Beat Bowel Cancer Aotearoa (BBCA) and Whybin\TBWA have decided to embrace the entertainment value of anal whisperings with bumsarefullofsurprises.org.nz, a website that lets the public add fart sounds to any YouTube video.
Lydia Ko took out her fourth professional win yesterday, making the 17-year-old golfing phenom the youngest ever player to make it to US$1 million in prize money. ANZ sponsors Ko (and the ANZ Golf Show) and it’s celebrating her win with a simple social game via Whybin\TBWA that offers Facebookers a chance to win $2000 if they can guess where she’s hit her tee shot.
Marketers have more access to information and research about their customers than ever before. And more than ever they’re relying on it (and only it) to make decisions. But that’s risky, says Todd McLeay.
Following on from the series of unfortunate events that provided the narrative for the first part of ‘Time really is money’ campaign, ANZ has now released a sequel that gives a markedly more positive re-imagining of the day in the protagonist’s life. The second spot, released over the weekend, gives a scene-by-scene reversed reworking that eventually presents ANZ’s mobile banking as the catalyst that allowed the evening’s proceedings to run more smoothly.
Mercury Energy has confirmed via a release that it has selected FCB as its integrated partner across media, creative, digital and direct. In May, when StopPress first reported on the Mercury Energy pitch, it was thought several agencies—including FCB, DDB-owned RAPP, Contagion and Chemistry Interaction—were simply vying for the energy company’s direct business, but this announcement confirms that FCB’s win includes both above- and below-the-line aspects.
Kiwi life assurance company Sovereign has appointed JWT as its creative agency and has extended its commercial partnership with the Dentsu Aegis Network for other comms purposes, including media, PR and social.
Whybin\TBWA\DAN’s decision to do a pro-bono project for Minds for Minds has paid off, with the agency being shortlisted in the press category at Cannes for its work on the ‘Meeting of the Minds’ campaign, which was released in January this year. And, after winning big in the print category at the Axis Awards earlier this year, DDB’s ‘Be the Artist’ campaign for Lion is now in contention to pick up a few gongs on the international stage.
Five Kiwi entries from five different agencies have made it through to the shortlist stage in the outdoor category at Cannes this year, with FCB, Whybin\TBWA, DDB, Saatchi & Saatchi/ApolloNation and Colenso BBDO all still in contention for Lions.
The Starship Foundation has appointed Freeman’s Bay-based indie agency Republik as its advertising, media and strategic comms agency. This move brings an end to the charity organisation’s creative partnership with Whybin\TBWA, which stretches back to 2010 when the agency won the account after a creative pitch.
Just over a year after he arrived at Whybin\TBWA, Toby Talbot is departing the agency, with ex-M&C Saatchi executive creative director and chief executive Dave King coming on board as the replacement chief creative officer.