Earlier this month, Westpac released the CashNav, an app that tracks payments from an account and groups them into a range of categories. And to spread awareness, DDB has embraced the art of word blending.
After a relatively quiet patch on the pitching front, things are heating up with BMW and Westpac both reviewing parts of their business.
Facebook’s new ad-building toy Canvas has been causing a bit of a stir in adland. And following on from our previous story on House of Travel’s experience with the platform, Westpac has quickly followed in tow, launching its first campaign through Canvas on Monday with DDB.
Westpac has taken a cheeky approach to its promotional push with a poster encouraging potential customers to go in and chat to one of its consultants. Rather than taking the usual approach of promising expert advice, the bank is tapping into the shame people often feel about their finances.
Landing a major deal is never easy. But turning that deal into a viable business opportunity can often prove more difficult than winning it in the first place. Fortunately, Westpac excelled in both these regards which was why it won the Financial and Banking categories.
Advertising can be a bit like a mirror, or perhaps more like the Mirror of Erised (cue cheesy reference) from Harry Potter where an idealised version of ourselves is reflected back at us. When targeted well it can be so pervasive that we come to think of advertising scenarios as being normal “Of course I should be wearing those shoes”, “Clearly I need that marble bench top in my kitchen”. Advertisers try to reflect our relationships too, marketing to couples and families. But wouldn’t it be strange to see advertising bypass us, for us to see ads embodying relationships or representations of people that don’t reflect our reality. For the reported 10 to 15 percent of New Zealanders that make up our LGBT community, it has been like this for a long time. But things are changing, the world is slowly but surely progressing, and so is the advertising world along with it. Here are a few examples of advertising that includes this community, and why it would be of interest for advertisers to continue doing so, particularly in light of gay marriage increasingly becoming legalised in more countries.
During Chopper Appeal month, Westpac in partnership with with DDB, Facebook and Starcom released a series of four confronting videos that show the horror of a woman trapped in a car. Shot by the Sweet Shop, the first three videos play out over the course of an evening, providing a glimpse at the claustrophobia and loneliness that typifies a car crash along one of the many remote roads in New Zealand. PLUS: a look what motivates people to donate.
Approximately one million NFC-enabled smartphones are in use in New Zealand and as more and more humans become accustomed to paying via contactless terminals, those two technologies are edging ever closer. Semble, a joint venture between banks and telcos (and supported by Samsung), announced its arrival last year (and is holding a special event on Tuesday), and there are plenty of other ways to pay without using notes or coins. Now the country’s biggest bank is joining the fun with its own solution: an update to its goMoney app that will turn your phone into a mobile wallet.
It’s been just a few days since Air New Zealand announced its departure from Airpoints partner BNZ to team up with Westpac, but banking brands have fast taken action pushing themselves out through social media via sponsored posts (featuring an array of creative airline puns) to make sure they’re not overshadowed by the new partnership deal. Here’s what BNZ, Westpac, Kiwibank and ANZ have been up to.
Air New Zealand has announced it has dropped its long-time Airpoints partner BNZ to team up with Westpac, saying the partnership would result in better earn rates for customers and BNZ saying the relationship was no longer a good fit for the bank. So is the lure of ‘free’ travel enough to make customers switch?
With innovations in digital payment methodologies, our society is becoming increasingly cashless. And, according to a new Mastercard survey, Kiwis are slowly becoming okay with that, with many starting to warm up to the idea of digital wallets. The survey of shopping habits showed 75 percent of New Zealanders regularly shop online and two thirds are open to the idea of using a digital wallet.
There was a fair bit of love for Westpac and DDB’s tale of a comically paranoid man on StopPress last week. And it’s followed that up with another fairly mad ad introducing Captain Destructo, a mad scientist/Kiwi dad/aspiring supervillain called Steve with grand plans—and, of course, the need for some financial assistance.
Westpac has unleashed a delightfully awkward, tinfoil-hat-wearing protagonist in a new spot that aims to show that contactless payments are so secure that even the most paranoid person in existence would be okay with using them.
Digital outdoor advertising again made its way into the media this week with the announcement that a gigantic billboard—the length of a football field and eight storeys tall—was about to be installed at New York City’s Times Square. The story was picked up by various mainstream publications across the world and once again served as a reminder of how hot digital screens are right now. Here in New Zealand, the adoption of digital screens has been slower, but APN Outdoor and Westpac recently added a few more glowing rectangles to Auckland.
Several weeks ago, Spark released the latest iteration of its ‘Never Stop Starting’ positioning via a 30-second spot that depicted a protagonist using Spark’s mobile payment technology across a varied range of jobs in different locations. And the telecommunications giant isn’t the only one dabbling in this space. We take a look at some of the recent moves made the major players.
Following on from ANZ’s move into publishing with BlueNotes, BNZ, RaboDirect and Westpac have now made their own forays into the content marketing landscape. But the approach that each bank has taken differs not only in terms of the content being covered but also in terms of who produces the material for publishing. We take a look at what each bank is doing in this space.
Having cash in the wallet is an increasingly rare phenomenon for many Kiwis. So is throwing your wallet into the bin in favour of using your phone or a digital currency an option in New Zealand? And what’s ‘coming soon’? We’ve cherry-picked a few interesting developments in the payment space.
Kiwi companies investing in big data need to ask themselves some tough questions, says Greg Doone.
Westpac has had nearly 30,000 YouTube views of a promotional clip for its UK Global App challenge, which calls on British geeks to test their adventurous mettle downunder.