A round of applause for Spark, Westpac, TSB and Trade Me.
Marketing, advertising & media intelligence
Pats on the back for Westpac, David Reid Homes and Testicular Cancer New Zealand.
Earlier this month, Westpac released the CashNav, an app that tracks payments from an account and groups them into a range of categories. And to spread awareness, DDB has embraced the art of word blending.
Hats off to New World, Noel Leeming, Slingshot and Westpac.
Following a competitive pitch, Westpac has named FCB Media as its new media agency partner, effective from 1 October, a move that sees the bank shifting from incumbent Starcom.
After a relatively quiet patch on the pitching front, things are heating up with BMW and Westpac both reviewing parts of their business.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Facebook’s new ad-building toy Canvas has been causing a bit of a stir in adland. And following on from our previous story on House of Travel’s experience with the platform, Westpac has quickly followed in tow, launching its first campaign through Canvas on Monday with DDB.
Westpac has released the next stage of its ‘It’s time’ campaign by DDB which promotes its 24-hour Smart ATMs, aimed at those who would benefit from late-night banking.
Westpac has taken a cheeky approach to its promotional push with a poster encouraging potential customers to go in and chat to one of its consultants. Rather than taking the usual approach of promising expert advice, the bank is tapping into the shame people often feel about their finances.
A slap on the back for Westpac, VW and Anchor.
They take you on that journey’: Briscoe Group’s Fiona Stewart on partnering with Data Insight to deliver tangible business results
Advertising can be a bit like a mirror, or perhaps more like the Mirror of Erised (cue cheesy reference) from Harry Potter where an idealised version of ourselves is reflected back at us. When targeted well it can be so pervasive that we come to think of advertising scenarios as being normal “Of course I should be wearing those shoes”, “Clearly I need that marble bench top in my kitchen”. Advertisers try to reflect our relationships too, marketing to couples and families. But wouldn’t it be strange to see advertising bypass us, for us to see ads embodying relationships or representations of people that don’t reflect our reality. For the reported 10 to 15 percent of New Zealanders that make up our LGBT community, it has been like this for a long time. But things are changing, the world is slowly but surely progressing, and so is the advertising world along with it. Here are a few examples of advertising that includes this community, and why it would be of interest for advertisers to continue doing so, particularly in light of gay marriage increasingly becoming legalised in more countries.
During Chopper Appeal month, Westpac in partnership with with DDB, Facebook and Starcom released a series of four confronting videos that show the horror of a woman trapped in a car. Shot by the Sweet Shop, the first three videos play out over the course of an evening, providing a glimpse at the claustrophobia and loneliness that typifies a car crash along one of the many remote roads in New Zealand. PLUS: a look what motivates people to donate.
Approximately one million NFC-enabled smartphones are in use in New Zealand and as more and more humans become accustomed to paying via contactless terminals, those two technologies are edging ever closer. Semble, a joint venture between banks and telcos (and supported by Samsung), announced its arrival last year (and is holding a special event on Tuesday), and there are plenty of other ways to pay without using notes or coins. Now the country's biggest bank is joining the fun with its own solution: an update to its goMoney app that will turn your phone into a mobile wallet.
It’s been just a few days since Air New Zealand announced its departure from Airpoints partner BNZ to team up with Westpac, but banking brands have fast taken action pushing themselves out through social media via sponsored posts (featuring an array of creative airline puns) to make sure they’re not overshadowed by the new partnership deal. Here’s what BNZ, Westpac, Kiwibank and ANZ have been up to.
Air New Zealand (x2), Westpac, Toyota and William Hill all get giant cheques this week.