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WestJet reaches 16,000 mini miracles
WestJet asks people to complete 12,000 “mini-miracles” and share on social media.
WestJet asks people to complete 12,000 “mini-miracles” and share on social media.
With many joining the media diaspora and leaving the couch in favour of online entertainment options, it hasn’t been an easy year for television broadcasters. But instead of simply admitting defeat and watching the viewers head off into the distance, TVNZ’s head of sales and marketing Jeremy O’Brien led an innovative team that pinched popular shows, further developed on-demand streaming options and took quite a few risks. Here’s what O’Brien has to say about 2013.