Scentre Group’s latest autumn campaign, ‘Whatever Your Priority, You’re Ours’, pulls at the heartstrings as mothers are brought front and centre in celebration of the newest season and Mother’s Day.
There have been a number of recent campaigns that employ digital tools to get the audience to do something, from ASB’s Like Loan to Sky’s ‘Bring down the King’ to Vodafone’s sailing game to Bonus Bonds’ longerconga.co.nz. Now Emirates is joining in the fun and asking Kiwis to use social media to propel three charities to Australia. PLUS: Potentia asks charities to submit films for the chance to get $10,000.
Chairman of Ideaworks Jon Bird discusses what Kiwis can expect to learn about the future of retail from Steve Brown and David Roth at the Westfield Breakfast Seminar that is scheduled to run at the Langham on 19 November. In addition to discussing the speakers’ areas of expertise, Bird also touches on some of the innovations that are going to be unleashed on the retail world in the next few years.
Three years after winning the Westfield New Zealand account, DraftFCB has resigned the business, with the agency finishing up on 31 March.
The results of a survey into value perceptions of some of New Zealand’s leading brands were released yesterday at Westfield’s Retail Breakfast Seminar in Auckland. And Pak ‘N’ Save was deemed to be the best value brand in the country, followed by TradeMe, Bunnings and Mitre 10.
It’s pretty tough going in the retail sector at the moment. And, as the digital wave keeps breaking, it’s increasingly important to try and keep up with the play. And, thanks to Westfield, local retailers will be able to get their heads around some of the issues affecting the sector at the inaugural Retail Brain Food for Breakfast Seminar in Auckland next month.
Nothing says I love you like a massive sign outside a mall. And, to tap into the romantic spirit of the day, Westfield has once again let New Zealanders publicly declare their affection on 12 billboards around the country as part of its second Truly, Madly, Hugely campaign.
What message would you give the love of your life, if you had the chance for it to be displayed on a billboard over two metres high, for everyone to see? This year, Westfield is giving everyone, not just out-of-home aficionados, the chance to take part in this ultimate display of public affection. And one winner will also receive a shiny sparkly diamond ring, to the value of $5999 from Michael Hill. Yuss.
The smell of cooking show overload has been gently wafting through television screens for some time now. There’s Master Chef UK, My Kitchen Rules, and tonight sees the the debut of TV3’s Under the Grill starring Australian celebrity chef Sean Connolly. Later this month TVNZ is also debuting its Chef On a Mission show with Simon Gault. If you have a particular penchant for the genre, you’d barely be left with enough time to do any cooking of your own were you to watch them all. But if Westfield has anything to do with it, you’ll at least be tempted to leave the house and see Simon Gault in real human form as part of his latest roadshow called A Master Chef at Work, all part of Westfield’s BrandSpace brand partnerships scheme.
Titan Media Group, a relatively new player in the Australasian outdoor advertising and media market that focuses on small format media panels, has established a New Zealand arm and will launch on September 1 with 300 sites installed into mall car parks at grocery entrances and trolley bays, with installations continuing to approximately 1400 nationwide.
In this round of Ads@6, Expedia taps into our frugal Australasian sensibilities with its ‘New York on $50’ spot; Westfield and Moccona continue to push their big travel promotions; Countdown continues its TV domination; P&O’s ads somehow make going on a cruise seem like it would be enjoyable; Persil hits the spot with its Small Whites ad; Rexona gets uber fashionable for its ‘fragrance collection’; Burger King puts bourbon in its burgers; TV3 embraces comparative advertising; Hyundai gets bucolic—and patriotic—with its Country Calendar promotion; and if Harvey Norman’s shouting, the ITM 400 Hamilton promos and the Protex ‘wash wash’ jingle are just too much to handle, Maxalt and The Low Down are here to help.
In this installment of Michael Carney’s Marketing Week: What’s the frequency, Kenneth? Big corporates to social media: ‘Hey, you can actually make us money’. So how can New Zealand businesses tap into it? Virtually possible: eWestfield on the cards. Rupert Murdoch begins his paid content experiment in earnest as the timesonline.co.uk closes its doors. Close enough is not good enough when it comes to advertising, as one Christchurch car yard recently found out. Google plans its next assault. This time, music.
Welcome to the third installment of our Export Figures series on NZers cracking the whip overseas in advertising and marketing. This week we meet Sarah Lukins, head of digital marketing for Westfield UK.
Lukins left NZ in 1997 with an MA in Art History, and planned to do a two-year …