The Super Bowl may be the most expensive and viewed commercial break, but these ads from Hyundai and filmmaker Wes Anderson, that aired during the Academy Awards ceremony, are in another class altogether. Cleverly targeting film buffs, the ads spoof popular movies and Knight Rider, as well as Anderson’s own inimitable style. The director brings his quirky aesthetic, seen in films such as The Royal Tenenbaums and Fantastic Mr. Fox, to both commercials along with his whimsical style and retro set design.