Browsing: Wendy Rayner

News
Meet the Mighties: Wendy Rayner
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The 2015 TVNZ-NZ Marketing Awards are ready to be collected. So if you feel you’ve performed heroic feats of marketing over the past year, take a leaf out of Wendy Rayner’s book, submit an entry and you could also be Mighty Marketing material.

News
How to make marketing history: six hot tips for a quality TVNZ-NZ Marketing Awards entry
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There are a whole heap of great marketing success stories in this country. But you’ve got to be in to win. And you’ve also got to craft a quality entry if you hope to stand out from the pack and win a TVNZ-NZ Marketing Award. So if you want to improve your chances, check out these six pieces of advice from past winners and 2014 judges Wendy Rayner, Ant Rainger, Jacqui Bridges, Michael Pryor and Bryan Crawford.

Opinion
The Year in review: Wendy Rayner
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As the numbers of obese New Zealanders increase, the heat on drink manufacturers increases with it. And, whether you see it as lip service or legitimate, Coca-Cola responded with a campaign showing the steps it was taking to address the issue and, more recently, the launch of Move60, which aims to get Kiwis exercising. Wendy Rayner, who’s been in the role of general manager of marketing at Coca-Cola Amatil for just over a year, shares her thoughts on 2013.

News
Awards rewards: Wendy Rayner
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As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards, we’re asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. First up, ex-New Zealand Lotteries head of marketing and now Coca-Cola general manager of marketing, Wendy Rayner.

Movings/shakings
Movings/Shakings: 25 October
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Wendy Rayner’s new reign, Michael Laws drops the mic, DDB makes a deposit, changes at Woman’s Weekly, no comment from Fairfax, Top Gear New Zealand heads across the ditch, Charlie’s finds a new chief, Ideas Shop adds a new general manager, Alt Group pleases ze Germans, Mi9 moves them up the chain, Simon Barnett heads back to TV, Dominic Bowden takes on X Factor, Datamine adds an ‘Owl’ and Bright Sparks beefs up in the south.

News
From sluggish German to lively local: Volkswagen drives off with supreme TVNZ-NZ Marketing award in the boot
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2012 marks the 21st anniversary of the TVNZ-NZ Marketing Awards. And, in keeping with the traditions of the land, it emerged into adulthood this year with a new central theme of Everything Marketing and eight new categories, including financial, technology, automotive, utilities/communications, lifestyle/travel/leisure and sponsorship. And coming out at the head of the field with the supreme award was Volkswagen, with ex-Westpac and soon-to-be BNZ head of brand Ian Moody named as marketer of the year, Whittaker’s Jasmine Griffin named as rookie marketer of the year, Air New Zealand taking the marketing excellence award and Pfizer, Z Energy and Red Witch both picking up multiple awards.

News
Rayner tries her luck elsewhere
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Photo: Paul Statham

Wendy Rayner, head of marketing at NZ Lotteries and reigning Marketer of the Year, has resigned after around nine years with the organisation and seven years in the top marketing role.  

Opinion
The Year in Review: Toby Talbot
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He’s about to head back to the homeland for a plum posting with RKCR/Y&R in London after five successful years as DDB’s executive creative director. So, since he’s breaking up with us, we figured the least Toby Talbot could do is fill in our end of year questionnaire. 

Opinion
The Year in Review: Wendy Rayner
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Through a series of huge product relaunches and lotteries innovations, as well as great campaigns for Lotto, Instant Kiwi and Big Wednesday, NZ Lotteries has increased its sales by more than $250 million in recent years, an increase bigger than the total chocolate confectionary category in New Zealand. And head of marketing Wendy Rayner has played an integral role in that rise. As a result, she won the prestigious TVNZ-NZ Marketing Marketer of the Year award this year. Here’s what caught her attention in 2011.  

News
Pacific Micromarketing Marketer of the Year: NZ Lotteries’ Wendy Rayner
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Photo by Paul Statham

When Lotto arrived in New Zealand in 1987, Kiwis were excited, the big ads were delivering the goods and the coffers were filling nicely. But when Wendy Rayner started her role as marketing manager for jackpot games in 2003, having come from accountancy, advertising and nine years at TVNZ, jackpot fatigue had set in, the products weren’t working and sales and player numbers were in decline.

News
Retail giants rejoice as Progressive and NZ Lotteries dominate TVNZ-NZ Marketing Awards
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The 2011 TVNZ-NZ Marketing Awards were dished out last night at the Langham in Auckland in front of around 450 industry bods and a host of game changers and bar-raisers—some well-accustomed to collecting such awards, some venturing up on stage for the first time—were announced. But it was Progressive Enterprises that came away with the most coveted award of the night for merging three of its supermarket brands into one and forging a bold new positioning based on an enhanced definition of consumer value.

Opinion
The year in review: Wendy Rayner
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Instant Kiwi’s ‘Believe it or Not’ and Lotto’s ‘Lucky Dog’ (which is close to reaching the 500,000 views mark on YouTube) were two of the year’s favourite campaigns. And the Scratchy Bus was pretty damn cool too. Thanks DDB and Wendy Rayner, NZ Lotteries’ head of marketing.