Luke Pierson started the agency now known as Heyday as a 20-year-old, cold calling prospects for web builds. Now its speciality is working with private sector organisations that just want to get stuff done — and making content the starting point for every project.
Marketing, advertising & media intelligence
To get Kiwis excited about the New Zealand Festival season of Power Plant, Contact Energy, one of the annual event’s sponsors, has added thousands of lights to the Wellington cable car tunnel.
Aged 76, Ian Douglas Wells died on January 4 and more than 400 attended his funeral at Old St Paul’s Cathedral in Wellington on January 9. Rick Neville takes a moment to reflect on the tireless effort Wells put into making Wellington a better place. (Image credit: Stuff.co.nz)
We speak to Resn's business development director Matt Walsh about servicing the world from Wellington, the importance of self-drive in today's digital creatives and where the digital agency's future is.
New Zealand loves a good weather event. And Wellington felt the full force of natu... Hang on a minute, it seems as though the mainstream media has neglected to tell the people that the city was actually 'attacked by a ravenous yellow goat'. Now that would make for a great Japanese monster movie.
It’s been a cracking year for the crew of Clemenger BBDO Wellington, with the agency winning four Cannes Lions, three Gold Effies, New Zealand's only D&AD Yellow Pencil for Ghost Chips and securing more work in The Work than any other Kiwi agency. Here’s what caught the attention of the lads at the helm, Philip Andrew and Andrew Holt.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
When it comes to self-promotion, it's fair to say the coolest little capital in the world has had it over the big little city for a while now. And while the lure of the exotic foreigners is hard to ignore, both cities have launched campaigns recently to attract more domestic visitors, with Auckland taking a self-deprecating approach to try and knock a few stereotypes on the head and Wellington offering up a few treats to potential guests from its biggest market.
Wellington is pretty proud of itself. And rightly so. But in a nod to its incessant capitalisation of things–and also to April Fool's—the Positively Wellington Tourism folk decided to laugh at its own expense and the expense of some of its regional rivals by claiming a few more titles.
Every year, tickets to one of the best events on New Zealand's sporting calendar, the Wellington Sevens, sell out in minutes. The 2012 edition, which now has Hertz as naming rights sponsor, has already sold out, but never fear, because our cauliflower-eared friends at NZ Rugby World have got a couple of tickets to give away. All you need to do is send a message from your brain to your fingers, click here and fill in a few details. Then, if you win, you just have to come up with an amazing costume idea like this.
On 4 September 1991, a classic Kiwi slogan was born. 20 years later and, love it or hate it, the Absolutely Positively Wellington brand is still doing the business. So, to celebrate this auspicious anniversary, the good folk at Positively Wellington Tourism and Touch-Cast created a video charting the brand's history.
As we've discussed before on StopPress, town branding, despite the best of civic intentions and dreams of immense cut-through with cheesy, pun-laden slogans, generally has an element of desperation and truth-stretching to it. And the proposed Wellywood sign can most definitely be placed in that category. Of course, there have been numerous alternative suggestions and a few websites (here and here) set up where alternative suggestions can be made (there's now even a campaign by Moa beer that is, fairly irresponsibly, promoting willful damage when the sign goes up in exchange for a bounty). But everyone knows the hoi polloi simply don't have the creative cajones required to help Wellington in its time of need. So, post your idea for a more appropriate/inappropriate sign on the hill and the two best efforts will get a 12 pack of the pilsener member of the Mac's family, Hop Rocker, which is sporting some flash new packaging and has recently graduated to the dozen.
Everyone loves a deal. And the Great New Zealand Deal Wars have been spiced up considerably after the arrival of a few new players recently. Now Positively Wellington Tourism is kicking off WellingtonWednesday.com, a site that offers up some of the hottest tickets in town to draw attention to its events culture. But with a reverse auction format and only the cream of the Wellington crop on offer, the creators say it differs from the other deal sites on the market.
BOHICA. Here's your regular injection of marcomms miscellany, which includes quake-related media facts, tales of the hugely popular pop-up Wellington restaurant/experiential marketing ploy in Sydney, Auckland City Council's new film initiatives, accolades for font gurus, new bubbles, silver foxes, over the shoulder boulder holders, bland pasta spokeswomen, signs and even databases.
Why we like it: As Mother always said, put some animated needlework in your ads (or your songs) and you're bound to win the TVC of the week prize on StopPress. And the artisanship on display in this quirky, handmade and awfully time-consuming little number that was ...
The Wellingtonistas they are not pleased with the idea of the tacky, unoriginal textual adornment slated to grace their proud hillside. And there's almost no better way to gauge that rage than by waiting to see how long a Downfall-meme will take to crop up (not long ...