Below the Line has crafted the Kiwi rewards programme for Sanitarium’s Weet-bix brand with an app that lets people redeem rewards for products, vouchers, experiences and competition entries. Identifying and signing reward partners was the biggest challenge for the agency, with more than $1 million of rewards offered.
We pointed them out a few weeks back when the Herald shrunk, and DraftFCB’s entertaining contextual ads—‘Magnifying Glass, Pirate and Shrink Ray’—for Pak ‘n’ Save to celebrate the paper’s new format have also impressed the judges of the September round of the Newspaper Ad of the Month awards.
New Zealand Post sponsors and runs a huge number of industry events, awards and competitions. And, with Localist moving into the directories space recently, a range of new tech-related developments like Send-a-Card and some flash new data toys on offer, it’s been busily going about its future-proofing business this year. So, pull up a chair and see what Fiona Woolley, manager, market engagement at Targeted Communications, had to say about 2010.