Browsing: Weet-bix

Weet-bix gives one Kiwi lad a breakfast of champions

There are plenty of shudder-inducing sponsorship campaigns, with brands often clutching at straws in an attempt to associate themselves with their chosen property. But a great stunt by Weet-bix gave us shudders of a positive kind by making the dreams of one rugby-mad Kiwi kid come true.