articles tagged 'website'

Moving on from a 'glorified PDF': Goodfolk on reshaping the digital face of Fidelity Life

  • Brand
  • September 21, 2017
  • Erin McKenzie
Moving on from a 'glorified PDF': Goodfolk on reshaping the digital face of Fidelity Life

With a 44-year legacy in the insurance industry but a fast-moving digital environment surrounding it, Fidelity Life needed future-proofing. It called on Goodfolk and Phosphor to create a new website with its staff front and centre and as Goodfolk general manager Benn Winlove explains, the execution is a result of the client's willingness to listen to its agencies and the agencies' willingness to understand their client.

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Chorus embraces print as it tells its story

  • Advertising
  • May 31, 2016
  • Holly Bagge
Chorus embraces print as it tells its story

In what might seem an unusual approach for a company rolling out Ultra Fast Broadband (UFB) across New Zealand, Chorus has included a print element in its latest campaign.

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Reserve Bank and FCB bring new meaning to digital currency with Brighter Money campaign

  • Marketing
  • October 15, 2015
  • Holly Bagge
Reserve Bank and FCB bring new meaning to digital currency with Brighter Money campaign

The Reserve Bank of New Zealand launched a swanky, interactive website built by FCB to show off New Zealand’s new bank notes. But, it’s more than just a website, it’s also the centre of a wider campaign around the roll out of our new paper (or rather, plastic) which spans over several other mediums.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Aussie lifestyle site Urban List eyes Auckland, looks to partner with local businesses

  • August 20, 2015
  • Damien Venuto
Aussie lifestyle site Urban List eyes Auckland, looks to partner with local businesses

Australian lifestyle brand Urban List is expanding into the Auckland market and is looking to establish partnerships with businesses on this side of the ditch. The website, which was first launched in Sydney in 2011 and provides content on dining, shopping, health and beauty, has grown quickly in the Australian market, attracting a following of 1.2 million unique visitors per month across Melbourne, Sydney and Brisbane.

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Wiki NZ re-launches, aims to make data less daunting

  • Web Design
  • March 5, 2015
  • Holly Bagge
Wiki NZ re-launches, aims to make data less daunting

Innovative data-sourcing site Wiki New Zealand launched in December 2012 as something of a test model to see what users wanted from the site and how it could run more efficiently. Two years on, the site has now been redesigned and chief executive Lillian Grace says feedback has been "overwhelmingly positive".

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Mix tapes live on

  • PopPress
  • February 19, 2015
  • StopPress Team
Mix tapes live on

Advertising agency netplus is sharing the love with its clients—past, present and future—by resurrecting the cultural phenomenon that was the mix tape. The agency embarked on a Valentine’s mission to cosy up to its clients by launching a website called ‘mixplus’, a digital interface where clients the agency loves, clients its lost and clients it wants can select different mix tapes after which the appropriate '80s tunes (sourced via SoundCloud) sing out from the computer.

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The safety of a spreadsheet

  • PopPress
  • November 11, 2014
  • StopPress Team
The safety of a spreadsheet

Given that it relies on bored workers to shop during the workday, hotel-booking website Last Minute has incorporated a defense mechanism into its homepage to ensure that workers are always only a single click away from the safety of a spreadsheet. A small link titled 'the boss is coming – look busy' navigates users away from the pink glow of the website to the safety of a jargon-filled spreadsheet.

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MSN announces homepage update, aims to create personalised online command centre

  • Didge
  • September 11, 2014
  • Damien Venuto
MSN announces homepage update, aims to create personalised online command centre

Following on from last week’s announcement that Yahoo had updated its website with features that allow for greater personalisation, MSN has now similarly given its homepage a facelift. And althought the website has not yet been officially released, Kiwis can catch a glimpse of the changes by visiting the preview site. StopPress takes a look at what the update will offer users and advertisers in the near future.

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A new online abode for Home magazine

  • Didge
  • August 7, 2014
  • Damien Venuto
A new online abode for Home magazine

Bauer-owned Home magazine has updated its website, giving it a slick new online abode that's more befitting of the stylish print publication.

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Broadcasting legend Philip Sherry returns to deliver 'news that can save your sight'

  • Non-profit
  • July 28, 2014
  • Damien Venuto
Broadcasting legend Philip Sherry returns to deliver 'news that can save your sight'

Macular degeneration is a disorder that is said to affect as many as one in seven Kiwis over the age 50. And while treatable when caught early enough, most people don’t even know what it is—let alone what symptoms to look out for. So, in an effort to demystify the condition and make Kiwis more aware what can be done to counter it, Macular Degeneration New Zealand (MDNZ)—a not-for-profit organisation dedicated to the cause—has launched a new campaign conceptualised by Logan Brooke Communications. And to help in delivering the message behind the campaign, MDNZ has called Philip Sherry out of retirement.

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New Lynn wine website dominating the USA

  • Digital
  • June 19, 2014
  • Skye Wishart
New Lynn wine website dominating the USA

Above the American-style Lone Star steakhouse in New Lynn, Auckland, is a very Kiwi office that runs the most influential wine website in the United States. So, aside from feeding off the subliminal vibes of country music wafting up from the restaurant every day from 4.30pm, how did Wine Searcher get from suburban New Zealand to dominating the US online wine scene?

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Sky gives 'come with us' microsite a facelift, promises to wow with Spritz technology

  • Didge
  • June 5, 2014
  • StopPress Team
Sky gives 'come with us' microsite a facelift, promises to wow with Spritz technology

Sky has given its 'come with us' microsite a facelift by introducing an interactive browsing feature that takes the visitor on a short promotional journey through the programming currently on offer to subscribers. PLUS: The broadcaster has also announced a partnership with Boston-based, text-streaming company Spritz, which recently unveiled technology that allows viewers to read text on screens one word at a time without having to move from word to word or around the page.

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Powerade revamps website and launches new TVC, aims to get Kiwis off the couch

  • Didge
  • June 5, 2014
  • StopPress Team
Powerade revamps website and launches new TVC, aims to get Kiwis off the couch

Coca-Cola-owned Powerade has introduced a new app and updated its website in an effort to encourage Kiwis to lead healthier lifestyles. Rather than focusing on the Powerade product range, the new website instead provides users with a performance hub where they can set fitness goals, receive training programmes, track their performance and map runs. These digital upgrades coincide with the release of the sports drink's 'Performance is everything' campaign, which was recently activated via an Ogilvy-created TVC that features All Blacks Liam Messam, Beauden Barrett and Julian Savea battling on a rugby field through a heavy downpour.

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Fairfax brings NZFarmer brand back in print, says goodbye to Straight Furrow

  • Print
  • May 28, 2014
  • Damien Venuto
Fairfax brings NZFarmer brand back in print, says goodbye to Straight Furrow

In 2002, 120 years after first being established, NZFarmer was discontinued. But Fairfax Media’s new AgriMedia division is bringing it back as a weekly print publication and rebranding Straight Furrow.

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Creative matchmaking: The Pond updates website, makes it easier for businesses to find talent

  • Didge
  • May 14, 2014
  • StopPress Team
Creative matchmaking: The Pond updates website, makes it easier for businesses to find talent

Creative talent placement agency The Pond recently redesigned its website to make it fully compatible and responsive on iPads and iPhones—meaning that iOS users can now access their accounts on the go. The new website, which was designed by Wellington-based digital agency Heyday and serves largely as a creative matchmaking service, enables company owners to browse through the profiles of creatives to find someone suitable for a certain job.

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