Browsing: Wayne Rooney

Opinion
Nefarious business or holy grail? The thorny business of endorsements
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We were interested to read about Ian Smith’s apparently coincidental attack of the Pures during his commentary of the first All Blacks vs Ireland test, a three match series being sponsored by Steinlager, which is soon to launch its 2012 campaign featuring a new ambassador ($10 says it’s Ian Smith). Lion and Sky denied there was any attempt at nefarious aural product placement. But even if there was, it’s highly unlikely it would do anything: remember the old wives’ tale about subliminal messages being played in movie theatres that supposedly made people buy more Coke and popcorn?