For innovation to be successful, it needs to solve problems and make life easier. Wayne Pick believes there are three major tech trends doing just that and ushering in ‘the internet of me’ era. And, given the future is where the profit is proven to lie, brands should be paying attention to them.
Browsing: Wayne Pick
He’s an “integrated, digital and direct creative heavyweight” who’s renowned as one of the nicest guys in advertising and, after three years in New York, Wayne Pick is returning to New Zealand in the role of creative director at Colenso BBDO/Proximity Auckland.
A spoonful of appointments news always makes the medicine go down.
Optimism was in the air at the New Zealand Marketing Association’s Northern Regional Event today, with the general consensus among some of the country’s bravest and ‘upto’ direct marketers being that with the fancy tools now in the box there’s never been a better time to be in the game.