Browsing: Wayne Chapman

News
Outdoor advertising: will there ever be too much?
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Take a look outside and you will see the outdoor advertising industry is booming. Traditional billboards are now competing with digital displays for attention and OMANZ is celebrating a record year. However, is there, perhaps, too much outdoor advertising cluttering public spaces? We chat to OMANZ chair and iSite CEO Wayne Chapman about whether there might be a case of too much of a good thing in the outdoor industry.

News
The screen guild: how the big outdoor players are hitching their wagons to the digital gravy train
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The outdoor industry is in the middle of a golden run in New Zealand, with 11 consecutive quarters of growth and a compound annual growth rate (CAGR) of ten percent since Jan 2013 making it second only to online as the fastest growing media channel. Digital screens are driving most of that growth. And things are changing rapidly as all the big players invest heavily to try and get a piece of the pie, so here’s a rundown on what they’re all up to.

News
All hail Victoria: iSite claims a victory in outdoor space race with country’s biggest digital billboard
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There’s plenty of action in the outdoor space at the moment, with yet more consolidation, a major new arrival and a continuing focus on developing digital out-of-home networks. And now iSite Media’s got a big new toy to play with, switching on its 8m wide x 16m high digital billboard in the Auckland CBD that has taken the crown as the nation’s largest.

News
Ready, aim, fire: iSite Media launches new targeting and measurement tools
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An Achilles’ Heel of the outdoor industry is its perceived lack of measureability and targeting. But iSite Media has taken a big step to remedying that, with the launch of a suite of products that claim to deliver highly targeted outdoor media solutions and offer media agencies better campaign planning tools. Plus: Andrew Renholds gets his spy on.

Movings/shakings
Movings/Shakings: 15 March
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Wayne Chapman sits on outdoor chair, David MacGregor plays the pay what you want game, GrabOne adds a new role to up its digital ante, iSite reward one of its sales hounds and Orange Group nabs an experienced bean counter.

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