Auckland, Wellington and Rotorua have had a bit of tourism work done recently. And Tourism Bay of Plenty is following suit with a campaign that hopes to lure visitors to the region and get them to open their wallets over the peak summer season.
Marketing, advertising & media intelligence
Bay of Plenty gets a new attitude (and along with it a new slogan) as the region attempts to squeeze into the top four tourist destinations in New Zealand.
Mt Maunganui-based full-service agency Wave has been operating for around 20 years, but after a long, hot summer, it's decided to give itself a brand refresh—literally and figuratively.