Heinz Wattie’s has launched a new campaign via The Business featuring all the things we love about the brand’s most-loved canned food, like its unpretentious nature and the fact it allows us to slurp, suck, crunch and add copious amounts of grated cheese.
Providing Kiwi families with everything from baby food to its classic tomato sauce, Wattie’s has a place in the heart of many New Zealand families. However, with its latest Google ad, it appears that Wattie’s has slightly changed its marketing strategy and is prepared to launch a new R-rated product.
Watties’ ‘Food in a Minute’ has been running for 16 years, and it hasn’t changed much in that time. But it’s just launched a national, multi-channel campaign to celebrate its new look and modified focus.
The humble art of extracting every last drop of New Zealand’s favourite condiment resonates with the public and is the secret sauce behind Running With Scissors’ Upside Down Bottle commercial for Wattie’s, which wins Colmar Brunton’s February Ad Impact Award.