Browsing: Water Safety NZ

Water Safety NZ and ACC unleash the ‘Swim Reaper’ on Instagram

Young males account for a third of all preventable drownings in New Zealand, so it’s only fitting for Water Safety NZ to target this group with water safety messaging. However, rather than relaying a series of do’s and don’ts to a group that prefers not to be given orders, the government organisation has, in association with the ACC, launched an Instagram campaign that gets the message across with a dark twist.