articles tagged 'Warriors'

TVCs of the week: 16 June

  • TVC of the Week
  • June 16, 2015
  • StopPress Team
TVCs of the week: 16 June

Kleenex, McDonald's and Red Bull step onto the podium this week.

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Red Bull gives its can Warriors' wings

  • Sponsorship
  • June 16, 2015
  • Elly Strang
Red Bull gives its can Warriors' wings

We've had Vegemite and Cadbury, and L&P and Whittaker's. And now we've got Red Bull and the Vodafone Warriors, with the pair coming together to produce a specially-designed can to celebrate the club's 20th anniversary.

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TVCs of the Week: 24 February

  • TVC of the Week
  • February 24, 2015
  • Ben Fahy
TVCs of the Week: 24 February

Gold star for Hallensteins, the Warriors and Neon this week.

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Warriors and Kiwi Dave learn how to play burger for Wendy's

  • Advertising
  • February 17, 2015
  • StopPress Team
Warriors and Kiwi Dave learn how to play burger for Wendy's

Wendy's has tapped into technology developed at Massachusetts Institute of Technology (MIT) for the promotion of the return of the Big Kahuna burger. In a new spot developed by Image Centre-owned ad agency &Some, several Warriors players are shown playing music by tapping the ingredients, which usually go into the product. This bizarre occurence is only possible because of the MaKey MaKey technology, which allows users to turn everyday objects into touchpads for playing music.

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Warriors give the nod to Special Group

  • Advertising
  • February 10, 2015
  • StopPress Team
Warriors give the nod to Special Group

Special Group has been appointed the new creative agency for the Vodafone Warriors, following a creative pitch that involved four agencies.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Warriors players discuss the intricacies of pronouncing foreign words

  • Advertising
  • August 20, 2014
  • Skye Wishart
Warriors players discuss the intricacies of pronouncing foreign words

Information released by Statistics New Zealand recently revealed that the extent of the nation's multiculturalism. And given that we could very well be in the proximity of one of the 4,593 people who identify as French in the nation, it pays to ensure we're pronouncing words borrowed from their language correctly. So, with the launch of its latest French-inspired burger, Wendy's has assembled a troop (or is it troupe?) of Vodafone Warriors players to discuss exactly how the word 'brioche' is pronounced.

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Vodafone brings fan spotting app to Warriors matches

  • Apps
  • April 3, 2014
  • Amanda Sachtleben
Vodafone brings fan spotting app to Warriors matches

Vodafone is bringing its own version of a global app to Warriors matches, letting fans zoom in on a 36-billion-pixel image to spot themselves in the crowd. It captured 1400 of the 22,000-strong crowd at an Auckland stadium last week and plans to offer the engagement tool at more upcoming matches.

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Movings/Shakings: 14 March

  • Movings/Shakings, brought to you by Marsden Inch
  • March 14, 2014
  • StopPress Team
Movings/Shakings: 14 March

Moves and shakes at the Retailers Association, Facebook NZ, George FM, Porter Novelli and STW.

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Victory not guaranteed: new Vodafone Warriors campaign focuses on the fans

  • Advertising
  • February 18, 2014
  • StopPress Team
Victory not guaranteed: new Vodafone Warriors campaign focuses on the fans

Rather than falling into the regular sports advertising trope of the burly sports star making a great play, the team at &Some* has instead opted for a fan-centric approach that doesn’t hold the promise of victory. The idea behind the ‘game of hearts’ campaign comes to life most evidently in the print versions, which feature the faces and quotes of six different Voadfone Warriors fans—both male and female—of different ages.

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