Browsing: Warehouse Group

Noel Leeming unveils new look and introduces the ‘mummy daddy time-maker’, ‘55-inch family glue’ and ‘the blender of destinies’

Noel Leeming has invested roughly $5 million into revamping its offering in a move that will see the company’s 77 stores emblazoned with a new logo and reconfigured to reflect some key changes. To announce the repositioning of the brand in the market, Noel Leeming has released a series of three TVCs that have come as a pleasant addition to a category that is usually inundated with shouty advertising focused on sales and products.