The yMedia awards are set to be dished out tonight. And Simon Pound is fighting the good fight on the frontlines.
Wonderful pearls of Wammo, Pound and Mash marcomms wisdom that have been carefully harvested from the oyster of ignorance especially for you.
Come fly the Wammo, Pound and Mash skies, where you can sit back, relax and marvel at some of the strange and exotic ways ad folk from around the world try to get people to hand over their money.
This week the big news is all about the Cannes International Advertising Festival. So here are a few of the Lion winning campaigns you might not have seen. The big theme this year seems to be finding a way for technology and participation to come together for brand nirvana—and if it’s for a good cause well, gold.
There is often great creative work found coming from charity and social messaging. It may have to do with the fact that often the only measure of success is if it gets people talking. Also, it is often done for free, so there are fewer pressures put on creativity by clients asking to ‘improve’ ideas. And perhaps ad creatives believe in the product more than if they were flogging toilet cleaner. Whatever the reason, there is plenty of good stuff to be found.
The second dose of ‘linkspiration’ we call Wammo, Pound and Mash is upon us once more. So feast your eyes and ears on the Adshow’s Simon Pound as he gives his weekly multi-media run down of the weird, wonderful, glorious and creative world of advertising to Kiwi FM’s breakfast show host Glenn Williams.
Every week, Kiwi FM’s breakfast show host Glenn ‘Wammo’ Williams checks in with The Adshow’s reporter/researcher Simon Pound via Skype to find out about the ads, issues, trends and humans (both local and international) that have recently been tickling his various advertising fancies. The pair already mix radio, video and the interweb, and now we’ve got some good old fashioned words to complete the multi-media circle. So StopPress readers, meet the weekly adstravaganza we like to call The Wammo, Pound and Mash Ad Roundup. This week, the burgeoning realm of branded content.