Every week, Kiwi FM’s breakfast show host Glenn ‘Wammo’ Williams checks in with The Adshow’s reporter/researcher Simon Pound via Skype to find out about the ads, issues, trends and humans (both local and international) that have recently been tickling his various advertising fancies. The pair already mix radio, video and the interweb, and now we’ve got some good old fashioned words to complete the multi-media circle. So StopPress readers, meet the weekly adstravaganza we like to call The Wammo, Pound and Mash Ad Roundup. This week, the burgeoning realm of branded content.