Browsing: Wallace Chapman

Cadbury tells its Fairtrade tale in first instalment of TVNZ’s The Extra Mile

As the old idiom goes, bad news travels fast. And, in a world where the ‘corporate fail’ is prime social media—and, increasingly, mainstream media—fodder, spreading the good news is becoming increasingly difficult. So, in an effort to balance the ledger somewhat, TVNZ and BrandWorld set up a new platform called The Extra Mile—almost like the commercial equivalent of One News’ Good Sorts segment—to bring more attention to some of those positive tales. And the inaugural episode was broadcast last night on TV One.