Kiwibank, Mons Royale, AMI and Samsung get an early Christmas present this week.
Marketing, advertising & media intelligence
What would you do with the print outs of all of the letters from your bank? Perhaps make a bonfire? Kiwibank is so proud of its communications with its customers it's printed them out and hung them off its headquarters in Wellington.
As we wrote last week, DDB is on the hunt for a tinge of ginge to spruik Speight's new alcoholic ginger beer. An excited and then dejected Karl Burnett featured in the first spot and now, in what could be seen as the exact opposite of Sky's Casting Tapes campaign, it's released a second clip showing off the auditions.
Industry happenings at Touchcast, Waitemata Films and Reload Agency
A couple of senior departures from DDB, an addition at DraftFCB, Julie Elstone joins Waitemata Films, Charles Miller takes the reins at Mailshop, Belowtheline shows its stripes at APPA and announces new clients, Siobhan Keogh joins Datacom, Voice Brand Agency opens up in Oz, InMobi announces a new Australia/New Zealand leader and Ecoya chooses a new PR agency.
McDonald's announced today that it was discontinuing its lamb burgers in New Zealand after disappointing sales results. But as one range departs, the new chicken range has arrived, and DDB NZ has enlisted 20 people who really know their chicken to help sell it.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Silver Fern Farms' rural education and a remarkable turnaround for a Phoenix Juice drinker take the biscuit this week.
With a tongue in cheek riff on Eastern Bloc sporting stereotypes (and particularly shotputting drug cheat Nadzeya Ostapchuk), Phoenix Juices and Assignment Group are aiming to show that its Organic Good Energy drink offers all the buzz, "but without all the teeth grinding, wall-smashing and three year competition bans."
IABNZ chooses its new executive weapons, Flying Fish signs up the 'young Lee Tamahori,' Eye adds to its Kiwi arsenal, Waitemata Films adds another directorial string to its bow, Telecom's Chris Quin joins the Icehouse and Waikato-based HMC expands.
Volkswagen announces a new leiter, TVNZ celebrates 25 years of Maori and Pacific programming, Boundary Road Brewery completes its global genius search, Waitemata shines on and Saatchi Sydney swallows Plankton.
David Thomason and Lew Bentley take on Effie responsibilities, DDB Worldwide shifts its creative nerve centre to Shanghai, Mick Connolly joins Waitemata Films, Senate Communications nabs two senior bods, Miles Gandy kicks off his new biz with New Zealand Geographic, Datamine adds two to the flock and AUT trumpets another win for its students.
...Publicis Mojo and Waitemata films send Kenneth on a radio-controlled journey for the Auckland City Mission's winter appeal, DDB NZ create a semi-internet meme with its new Pascall Swirl campaign, Tracta launches campaigns for the New Zealand Credit Union and Hawke's Bay Rugby Union and Sean Fitzpatrick promotes full credit checking.
Lionel Richie is performing in Auckland this week. And in completely unrelated but presumably more important news, one of Healthy Life Media's main protagonists has sold her shares in the hugely successful company; Waitemata Films has added two more to its flock; and EYE has found its global marketing head honcho.
They're the producer and director duo responsible for DairyNZ's ‘Other Countries’, the NZBlood campaign, Fisher & Paykel’s ‘Lost My Sock’ and L&P ‘Tourism Paeroa’. And after doing the business with Automatic Films, Mike Oldershaw and Johnny Blick have decided to form their own production company called Waitemata Films.