It’s certainly not the best of times for mainstream beer, with volumes generally decreasing due to changing tastes and the proliferation of other booze options. But there are still strong loyalties to certain drops. And Lion’s Waikato Draught and Hamilton agency King St have devised a regional outdoor and radio campaign to tap into that.
Browsing: Waikato Draught
Waikato-based advertising agency King St is feeling pretty chuffed with itself, having snapped up the business for Lion’s Waikato Draught brand, in a move pitted as restoring the brand “to its glory days”.
The Advertising Standards Authority has ruled that a church billboard proclaiming “Jesus Heals Cancer” that was erected by the Equippers’ Church in Napier and an ad for Waikato Draught that linked itself with the Chiefs in a Waikato Times supplement have crossed the line.
Everyone seems to be taking the American approach and neither confirming or denying who has nabbed the Lion Red and Waikato Draught business, but after talking to psychics, futurists and a few other humans, it seems fairly safe to assume that Lion’s unloved children have found new parents in the form of DDB and Josh&Jamie/Assignment.
There’s been plenty of pitchy business of late and the most recent news is that Saatchi & Saatchi has won the Sanitarium account and .99 has retained the New World business.