
For many years, Vero has taken a bovine-heavy approach to its advertising. And while Sensation, the company’s 1200kg Black Angus bull mascot who burst onto the scene in 2003 when Big launched the brand in New Zealand, features at the end of its new 60 second spot, the company has taken a different, more serious tack in an effort to show that insurance ‘is not about things going wrong, it’s about an insurer putting them right’.