articles tagged 'VW'

TVCs of the Week: 29 July

  • TVC of the Week
  • July 29, 2014
  • StopPress Team
TVCs of the Week: 29 July

In this week's edition, kudos goes to MediaWorks, VW, Honda and Instant Kiwi.

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VW and Colenso BBDO give the power to the people for crowd-sourced 60th anniversary ad

  • Advertising
  • July 29, 2014
  • Ben Fahy
VW and Colenso BBDO give the power to the people for crowd-sourced 60th anniversary ad

​​A couple of years ago, Volkswagen was a brand struggling to combat the perception among mainstream New Zealanders that it was too stuffy, too expensive and too European. So it did some research, hired new staff, launched some new products, created more localised comms with DDB and did some serious discounting as part of its 'a car for every Kiwi' approach. These efforts led to big increases in sales and the top gong at the 2012 TVNZ-NZ Marketing Awards. But since then, it's been fairly quiet. Now, with its new agency Colenso BBDO in tow, it's celebrating its 60th anniversary in this market with a crowd-sourced ad called The People's Film. PLUS: a few other classy crowd-sourced campaigns from around the world.

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VW scares the hell out of moviegoers

  • PopPress
  • June 11, 2014
  • StopPress Team
VW scares the hell out of moviegoers

Ogilvy Beijing recently terrified a cinema of moviegoers with a clever campaign that showed how multi-screen technology can be used to relay an idea. After the audience took their seats, the pre-roll advertisements started playing on the screen. And what at first seems like a standard car ad quickly shifts into something quite different when all those sitting in the cinema receive text messages. While everyone is looking down at their phones, the car that was casually driving along the road suddenly careens off the road and smashes into a tree.

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How to hide a kitchen in a newspaper

  • PopPress
  • April 11, 2014
  • StopPress Team
How to hide a kitchen in a newspaper

Some say that print is dead, but maybe advertisers just need to start using the medium in new, more creative ways? And no, we are not talking about QR codes or even any kind of clever digital tie-in.

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VW keeps it in the family

  • PopPress
  • October 30, 2013
  • StopPress Team
VW keeps it in the family

DDB Sydney’s 'Welcome to the family' campaign to celebrate VW's 60th year in Australia kicked off this weekend with a TVC that showcases the full range of models on offer—and, with an ad hoc cricket match, a helium-breathing grandfather, a nana meeting Bradley's 'special friend', tree peeing and copious tea drinking, it also showcases the diversity of modern Australian family life.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Dog = car

  • PopPress
  • October 22, 2013
  • StopPress Team
Dog = car

There's been no shortage of quality animal-related advertising in recent months, with O2's Be More Dog, Volvo's extreme hamster and, locally, DraftFCB's award-hogging Driving Dogs standing out. Now VW and Adam&Eve DDB have added to the canine oeuvre, with a cast of 36 showing that 'there's a Volkswagen for all of us'.

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BMW narrows its shortlist down to three

  • Advertising
  • October 3, 2013
  • Ben Fahy
BMW narrows its shortlist down to three

Not long after one German car company chose its favoured agency, another German car company is following suit, with DDB, Special Group and DraftFCB getting set to duke it out for the BMW and Mini business.

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Colenso BBDO straps in as Volkswagen's new agency

  • Advertising
  • September 26, 2013
  • Ben Fahy
Colenso BBDO straps in as Volkswagen's new agency

One of the world's most enduring and successful agency-client partnerships has come to an end in this part of the globe, with Volkswagen saying goodbye to DDB after 11 years and, in another slightly surprising decision to follow up from last month's 2degrees pitch, choosing Colenso BBDO as its agency.

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Shocking? Funny? Sure, just make sure you've got a point

  • Advertising
  • September 20, 2013
  • Amanda Sachtleben
Shocking? Funny? Sure, just make sure you've got a point

A great ad idea is nothing more than a cliche if it doesn't achieve a specific outcome. And it doesn't hurt to tap into the mood of a nation or hold a mirror up to people's weird and wonderful behaviour if you want your ad to work. Those are some of the messages from Clemenger Sydney creative director Rebecca Carrasco, visiting for last night's News Works Newspaper Advertising Awards.

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Movings/Shakings: 7 May

  • movingsshakings
  • May 7, 2013
  • StopPress Team
Movings/Shakings: 7 May

Naked's loss is Y&R's gain, Jeanette Paine leaves school, VW's Denise Goodwin swaps cars for floors, Will Radford gets a fresh pair and the MPA welcomes two new board members.

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DDB nabs the ad of the month trifecta with winning VW classified

  • Advertising
  • March 8, 2013
  • StopPress Team
DDB nabs the ad of the month trifecta with winning VW classified

DDB took a summer quinella by winning both the December and January rounds of the newspaper ad of the month comp with its YWCA and VW ads. And now it's claimed yet more Beetle/paper-related victory with a classified ad to promote its Beetling campaign.

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TVCs of the Week: 5 March

  • TVC
  • March 5, 2013
  • Ben Fahy
TVCs of the Week: 5 March

Ooooh, suits you Air New Zealand, NZTA and VW.

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VW and DDB brave the elements with new weather-related quintuplets

  • Advertising
  • March 5, 2013
  • StopPress Team
VW and DDB brave the elements with new weather-related quintuplets

In April last year, VW released a series of 'the same, but different' ads to run before the main One News weather bulletin. And it's back for more in 2013, with five more weather sponsorship idents that are imbued with VW’s now well-renowned sense of humour and show how the various features make life more enjoyable for people. And dogs.

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DDB savours summer with dual newspaper ad of the month victories

  • Advertising
  • February 11, 2013
  • StopPress Team
DDB savours summer with dual newspaper ad of the month victories

DDB has cleaned up the last two Newspaper Ad of the Month awards, with YWCA Auckland’s 'Demand equal pay ad and Volkswagen's 'Beetle to win a Beetle' taking out the December and January rounds respectively. The Judges for both rounds—Leisa Wall, DraftFCB; Paul Hankinson, Hanko; Lisa Fedyszyn, DDB (who abstained) and Kate Humphries, Media Design School—said VW’s ad “enticed people to make the iconic VW beetle shape with their bodies in order to win a VW, is an inspired way to induce beer gut envy, particularly if those beer guts have just enjoyed a good holiday season.”

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Bolt-related bragging! Cupcakes! Androgyny! Sport! Fame! Stunts! Sharks! Yodelling! Romance! Wigs!

  • Woop
  • August 24, 2012
  • Ben Fahy
Bolt-related bragging! Cupcakes! Androgyny! Sport! Fame! Stunts! Sharks! Yodelling! Romance! Wigs!

Bolt-related bragging, Jack Bauer's secret shame, certainly not your typical Toyota ad, the language of sport, Volvo goes slacklining, VW's Shark Week tie-in, sick poultry-based beats, classy serenading and the wonder of water wigs.

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