articles tagged 'VW'

The best of StopPress 2017

  • Advertising
  • December 15, 2017
  • StopPress Team
The best of StopPress 2017

Before we shut down our computers and leave the StopPress comment section unattended (to a degree) over the Christmas/New Year break, we take a look at the highs and lows from the last 365 days with the top 10 StopPress stories.

Read more

VW dips into the Olympic athlete pool again as it promotes 'the most powerful GTI of all time'

  • Advertising
  • May 5, 2016
  • Holly Bagge
VW dips into the Olympic athlete pool again as it promotes 'the most powerful GTI of all time'

Volkswagen has released a new spot via FCB that shows New Zealand hockey captain Simon Child toying with the features of his Golf GTI after arriving to the hockey turf a little early. This spot follows on from VW's recent pulled ad, which invited criticism for showing unsafe practices. And while the new spot doesn't show any slipping and falling, it does tread into risky territory by focusing on the speed of the new vehicle.

Read more

Ads of the week: 9 February

  • TVC of the week
  • February 9, 2016
  • StopPress Team
Ads of the week: 9 February

A slap on the back for Westpac, VW and Anchor.

Read more
topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

VW returns to TV with first spot by FCB

  • Advertising
  • February 3, 2016
  • Damien Venuto
VW returns to TV with first spot by FCB

It’s no secret that VW had a complicated 2015. The moment the emissions scandal struck, the brand jolted to a halt and shifted into damage control mode. But it's now looking to bounce back, launching its first TV campaign via its new creative partner.

Read more

Movings/Shakings: 22 January

  • Movings/Shakings, brought to you by Marsden Inch
  • January 22, 2016
  • StopPress Team
Movings/Shakings: 22 January

Industry happenings at DDB, Pandora, Adshel, Spur, Anthem, IBM, VW, Weta and Jetmax.

Read more
voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Ford Ranger outsells both Hilux and Corolla as Toyota ends 2015 on the backfoot—UPDATED

  • Advertising
  • January 12, 2016
  • Damien Venuto
Ford Ranger outsells both Hilux and Corolla as Toyota ends 2015 on the backfoot—UPDATED

In 2014, the Ford Ranger outsold the Toyota Hilux, ending the Japanese car brand’s 32-year run as the top-selling ute in New Zealand. And Ford has now gone on to show this wasn’t just a fluke by retaining its position at the top of the ute pile in 2015 and also outselling the Corolla. UPDATE: Toyota's general manager of new vehicle sales Steve Prangnell comments on the numbers.

Read more

Global scandal, local reach: a look at the impact of VW's emissions debacle on Kiwi sales

  • Business
  • November 30, 2015
  • Erin McKenzie
Global scandal, local reach: a look at the impact of VW's emissions debacle on Kiwi sales

It's been a rocky year for German carmaker Volkswagen, with data from CNN money showing that global car sales fell 5.3 percent in October after news of the emissions scandal broke. But have these shockwaves stretched across the world to also affect sales in the local market?

Read more

Melting moments

  • PopPress
  • May 22, 2015
  • StopPress Team
Melting moments

Safety has long been a major focus of car companies. And VW has shown how important its safety features are with a powerful, shiver-inducing montage via Ogilvy Cape Town that zeroes in the most most important moment of one girl's life.

Read more

VW commissions kids to help make parents safer drivers

  • Advertising
  • May 1, 2015
  • Holly Bagge
VW commissions kids to help make parents safer drivers

Often ads that aim to get drivers reducing their speed involve families and children and those who would be affected most if the driver in question was to lose their life. Generally, this involves a tragic scene with a 'speed kills' tagline. But, in its new 'Reduce Speed Dial' experiment created by Colenso BBDO and Finch, Volkswagen has taken a different approach by having kids design their parents' speedometers.

Read more

VW fights the future

  • PopPress
  • April 14, 2015
  • StopPress Team
VW fights the future

With driverless cars seemingly written in the automotive stars, those who get a thrill out of controlling their own vehicle might soon be forced to do it in private, rather than in public. And VW has riffed on the joy of driving with a great spot about a man with a very unusual dilemma.

Read more

DDB picks up Newspaper Ad of the Year, makes it two in a row

  • Advertising
  • October 3, 2014
  • StopPress Team
DDB picks up Newspaper Ad of the Year, makes it two in a row

The ninth edition of the annual awards show was hosted at AUT and again organised by the industry body News Works. And this year, the attendees from DDB left with the biggest smiles as the agency picked up the most coveted award: the Newspaper Ad of the Year. Illustrating that the greatest ideas don’t always have to be complicated, the judges awarded the gong to DDB for its simple VW print ad that drew attention to a Beetle sale.

Read more

New wheels: FCB Media fills the automotive void with European Motor Distributors win

  • Media
  • September 26, 2014
  • Damien Venuto
New wheels: FCB Media fills the automotive void with European Motor Distributors win

After losing the BMW account earlier this year, FCB Media has successfully orchestrated a switcheroo and landed itself behind the driver's seat of not one but four automotive brands by winning the European Motor Distributors (EMD) media account after a pitching process, which involved two separate media briefs.

Read more

VW gives Toyota a friendly buggering

  • Advertising
  • September 10, 2014
  • StopPress Team
VW gives Toyota a friendly buggering

Comparative advertising is fairly rare, perhaps because brands don't want to be perceived as being negative or due to the potential for legal action from competitors. And comparative advertising that references an ad from a competitor is rarer still. But VW and Colenso BBDO have done just that in a cheeky print execution that aims to spell out the reasons why the Amarok is a better option than the Hilux.

Read more

Holden reminisces about the 'good old days' in 60th anniversary spot

  • Advertising
  • August 11, 2014
  • StopPress Team
Holden reminisces about the 'good old days' in 60th anniversary spot

Only a few weeks after VW celebrated its 60th anniversary in New Zealand via a Colenso-created campaign, Holden has now also started the party for its diamond jubilee with an Ogilvy spot that has a strong Kiwi flavour. And while VW gave the power to the people by piecing together a crowd-sourced spot, the team behind the Holden campaign have taken a more traditional route by assembling a narrative that showcases the car brand through the ages.

Read more

Shakira has the greatest social media force

  • PopPress
  • August 6, 2014
  • StopPress Team
Shakira has the greatest social media force

Shakira's new 'La La La' music video, which doubles as three-and-half-minute advertisement for Activia yoghurt, has officially become the most-shared spot on the internet, knocking VW's 'The Force' off its perch after three years.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit