Before we shut down our computers and leave the StopPress comment section unattended (to a degree) over the Christmas/New Year break, we take a look at the highs and lows from the last 365 days with the top 10 StopPress stories.
Marketing, advertising & media intelligence
Volkswagen has released a new spot via FCB that shows New Zealand hockey captain Simon Child toying with the features of his Golf GTI after arriving to the hockey turf a little early. This spot follows on from VW's recent pulled ad, which invited criticism for showing unsafe practices. And while the new spot doesn't show any slipping and falling, it does tread into risky territory by focusing on the speed of the new vehicle.
A slap on the back for Westpac, VW and Anchor.
It’s no secret that VW had a complicated 2015. The moment the emissions scandal struck, the brand jolted to a halt and shifted into damage control mode. But it's now looking to bounce back, launching its first TV campaign via its new creative partner.
Industry happenings at DDB, Pandora, Adshel, Spur, Anthem, IBM, VW, Weta and Jetmax.
In 2014, the Ford Ranger outsold the Toyota Hilux, ending the Japanese car brand’s 32-year run as the top-selling ute in New Zealand. And Ford has now gone on to show this wasn’t just a fluke by retaining its position at the top of the ute pile in 2015 and also outselling the Corolla. UPDATE: Toyota's general manager of new vehicle sales Steve Prangnell comments on the numbers.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
It's been a rocky year for German carmaker Volkswagen, with data from CNN money showing that global car sales fell 5.3 percent in October after news of the emissions scandal broke. But have these shockwaves stretched across the world to also affect sales in the local market?
Safety has long been a major focus of car companies. And VW has shown how important its safety features are with a powerful, shiver-inducing montage via Ogilvy Cape Town that zeroes in the most most important moment of one girl's life.
Often ads that aim to get drivers reducing their speed involve families and children and those who would be affected most if the driver in question was to lose their life. Generally, this involves a tragic scene with a 'speed kills' tagline. But, in its new 'Reduce Speed Dial' experiment created by Colenso BBDO and Finch, Volkswagen has taken a different approach by having kids design their parents' speedometers.
With driverless cars seemingly written in the automotive stars, those who get a thrill out of controlling their own vehicle might soon be forced to do it in private, rather than in public. And VW has riffed on the joy of driving with a great spot about a man with a very unusual dilemma.
The ninth edition of the annual awards show was hosted at AUT and again organised by the industry body News Works. And this year, the attendees from DDB left with the biggest smiles as the agency picked up the most coveted award: the Newspaper Ad of the Year. Illustrating that the greatest ideas don’t always have to be complicated, the judges awarded the gong to DDB for its simple VW print ad that drew attention to a Beetle sale.
After losing the BMW account earlier this year, FCB Media has successfully orchestrated a switcheroo and landed itself behind the driver's seat of not one but four automotive brands by winning the European Motor Distributors (EMD) media account after a pitching process, which involved two separate media briefs.
Comparative advertising is fairly rare, perhaps because brands don't want to be perceived as being negative or due to the potential for legal action from competitors. And comparative advertising that references an ad from a competitor is rarer still. But VW and Colenso BBDO have done just that in a cheeky print execution that aims to spell out the reasons why the Amarok is a better option than the Hilux.
Only a few weeks after VW celebrated its 60th anniversary in New Zealand via a Colenso-created campaign, Holden has now also started the party for its diamond jubilee with an Ogilvy spot that has a strong Kiwi flavour. And while VW gave the power to the people by piecing together a crowd-sourced spot, the team behind the Holden campaign have taken a more traditional route by assembling a narrative that showcases the car brand through the ages.
Shakira's new 'La La La' music video, which doubles as three-and-half-minute advertisement for Activia yoghurt, has officially become the most-shared spot on the internet, knocking VW's 'The Force' off its perch after three years.