VTNZ has appointed FCB New Zealand as its new creative agency, effective immediately. The win follows a three-way pitch initiated by VTNZ with a view of refreshing its current creative work.
With a recognised ‘Jekyll and Hyde’ brand problem, VTNZ had to pull off the impossible. It flipped the script on its negative public image while turning an acknowledged grudge purchase into something resembling a pleasure.
Round of applause to Volkswagen, Flick Electric Co., VTNZ, Kiwibank and Gem.
VTNZ staff simply cannot contain their excitement about getting drivers back on the road if the company’s latest campaign by Assignment Group and MBM is anything to go by.