articles tagged 'Volkswagen'

FCB farewells staff following account losses

  • Advertising
  • June 21, 2018
  • StopPress Team
FCB farewells staff following account losses

Following the news that FCB has lost the Volkswagen account to DDB and Paper Plus to Contagion, the agency has said goodbye to a large number of staff.

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Ads of the week: 10 May

  • TVC of the week
  • May 10, 2016
  • StopPress Team
Ads of the week: 10 May

Round of applause to Volkswagen, Flick Electric Co., VTNZ, Kiwibank and Gem.

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VW dips into the Olympic athlete pool again as it promotes 'the most powerful GTI of all time'

  • Advertising
  • May 5, 2016
  • Holly Bagge
VW dips into the Olympic athlete pool again as it promotes 'the most powerful GTI of all time'

Volkswagen has released a new spot via FCB that shows New Zealand hockey captain Simon Child toying with the features of his Golf GTI after arriving to the hockey turf a little early. This spot follows on from VW's recent pulled ad, which invited criticism for showing unsafe practices. And while the new spot doesn't show any slipping and falling, it does tread into risky territory by focusing on the speed of the new vehicle.

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Embattled Volkswagen picks FCB to help get brand back on track

  • Advertising
  • October 9, 2015
  • Ben Fahy
Embattled Volkswagen picks FCB to help get brand back on track

Following the news that Volkswagen New Zealand was set to part ways with its agency of around two years, Colenso BBDO, and the recent discovery of dodgy software that cheated on emissions tests, FCB New Zealand has been handed the creative business—and been given a pretty big challenge to help the brand win back people's trust.

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Coming clean: is getting Volkswagened worth the risk?

  • Marketing
  • October 2, 2015
  • Ben Fahy
Coming clean: is getting Volkswagened worth the risk?

When it comes to corporations, history shows that consumers tend to forgive accidents—and even stupidity. But willful deception is another kettle of fish. And Volkswagen inventing technology to cheat on its emissions tests is about as willful and deceptive as it gets (if it wasn’t so evil, you could almost applaud their inventiveness). So far, it has had a major impact on Volkswagen’s share price (and other car brands’ share prices), it is getting ready for a recall of 11 million cars, billions of dollars in fines are on the cards and the first of what could be many lawsuits have already been filed. Some believe it could bring Volkswagen to its knees. So can the company recover from this reputational car crash? And what can marketers learn from the saga?

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Russia's current-based currency

  • PopPress
  • April 23, 2015
  • StopPress Team
Russia's current-based currency

The marketing world is keen on vending machine stunts, with stunts allowing them to accept everything from hugs to Canadian passports to piano playing to motionlessness (this trend was skewered nicely by Taxi). Now, in an effort to tackle pollution, Volkswagen has created one that accepts batteries instead of currency in Russia.

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Deadly consequences

  • PopPress
  • February 24, 2015
  • StopPress Team
Deadly consequences

Now, if we had seen an ad, say 10 years ago that said “don’t selfie and drive” no one would have had a clue what that was about. But with new technology (and front-facing cameras) comes new dangers, and now Volkswagen has released a campaign which aims to stop drivers taking selfies while on the road.

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How to improve the world's best ad

  • PopPress
  • November 18, 2014
  • StopPress Team
How to improve the world's best ad

DDB's ads for Volkswagen back in the 1960s are regarded as some of the best ever made, as evidenced by Think Small's first place on Ad Age's top 100 campaigns of the last century. And, as this parody called 'nine ways to improve an ad' from 1963 shows, it pays to remember that simplicity is still the best approach.

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When colonialism meets commercialism: Sky and ANZ aim to spark interest in the Commonwealth Games—UPDATED

  • Advertising
  • July 8, 2014
  • Ben Fahy
When colonialism meets commercialism: Sky and ANZ aim to spark interest in the Commonwealth Games—UPDATED

There's no better way to celebrate centuries of oppressive colonialism than with a series of sporting contests. Thankfully, we've got the Commonwealth Games for that. And while they might not be quite as prestigious (or popular) as the Olympics, official broadcaster Sky TV and NZ Olympic Committee sponsor ANZ are doing all they can to draw attention to the upcoming Glasgow games.

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Volkswagen takes some new agencies for a test drive

  • Advertising
  • August 20, 2013
  • Ben Fahy
Volkswagen takes some new agencies for a test drive

Not long after one seemingly solid agency-client partnership came to an end when 2degrees shifted from TBWA\ to Special, another seemingly solid agency-client partnership is also up in the air, with Volkswagen putting its business up for pitch. Plus: Hyundai's recent move.

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Ad recall up for Volkswagen amidst car recall fiasco

  • Advertising
  • July 9, 2013
  • StopPress Team
Ad recall up for Volkswagen amidst car recall fiasco

Volkswagen hit a speed bump this year when it voluntarily (with the help of a bit of media pressure) recalled more than 2,500 cars due to reliability issues. However, it's another type of recall which has got the German car manufacturer's motor running.

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Awards rewards: Denise Goodwin

  • TVNZ-NZ Marketing Awards
  • May 16, 2013
  • StopPress Team
Awards rewards: Denise Goodwin

As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards (entries close 5pm Friday 24 May), we're asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. Hello there Denise Goodwin, ex-Volkswagen marketing chief and now head of marketing at Flooring Brands.

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The Year in Review: Annie Dow and Jenny McMillan

  • Year in Review brought to you by Marsden Inch
  • December 13, 2012
  • StopPress Team
The Year in Review: Annie Dow and Jenny McMillan

Dow Design is on a mission to prove the commercial value of good design. And with a win in the TVNZ-NZ Marketing Awards for Fonterra, a finalist in the new Best Effect Award for Hellers, a number of big redesigns for big FMCG brands, it seems to be doing a good job of it. Founder Annie Dow and business development director Jenny McMillan speak their piece.

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The Year in Review: Denise Goodwin

  • Year in Review brought to you by Marsden Inch
  • December 10, 2012
  • StopPress Team
The Year in Review: Denise Goodwin

While Volkswagen dominates overseas, research showed that Kiwis thought the brand was too cold, too bland and too European. So to change that, it invested heavily in indigenous research and advertising, launched some very successful new products and quickly went from ‘niche street to main street’. National marketing manager Denise Goodwin opines on the year that was.

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Supreme + Automotive: Volkswagen New Zealand

  • TVNZ-NZ Marketing Awards
  • August 31, 2012
  • StopPress Team
Supreme + Automotive: Volkswagen New Zealand

We'll be showcasing all the winners of the TVNZ-NZ Marketing Awards on StopPress over the coming days. And we're kicking things off with big winner Volkswagen, which invested heavily in indigenous research and advertising to better connect the brand with Kiwis, launched some very successful new products and quickly went from ‘niche street to main street’.

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