Vodafone DreamLab, which launched in New Zealand last week, is encouraging people to donate their phone's processing power to help fast-track cancer research. In a campaign by FCB, it's showing Kiwis all they need to do is download the DreamLab app and turn it on while their phones charge overnight.
Marketing, advertising & media intelligence
Ahead of the festive holiday campaigns rolled out in November and December, October saw a flurry of new brand ads hit our screens, and of the several ads Colmar Brunton had New Zealanders evaluate, Vodafone's 'Hello' campaign came out on top.
Who are New Zealand's biggest spending brands? Nielsen has shared the top 30 spenders on advertising for the last three years and each list appears to be a shuffled version of the one that came before.
This week Woodstock, Vodafone and AMI get creative to announce a shift in direction.
Vodafone consumer director Matt Williams believes we are on the cusp of a great technological shift. And as the world changes, Vodafone intends to evolve with it.
In the 2013 census, 21.3 percent of the population identified themselves as being able to converse in Māori, continuing a downward trend for the language. Now, in an effort to keep the language alive for generations to come, local brands are marking Māori Language Week with some lessons.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Spark, Vodafone, Kiwibank, Banqer and Arnott's show us how it's done.
Vodafone is helping New Zealanders be business ready in a new 'Fortune favours the ready' campaign via FCB.
In the wake of Emirates Team New Zealand's victory over Oracle Team USA, we take a look at the brand activity supporting the team on its way to the America's Cup.
Vodafone is taking control of its digital advertising by announcing a new set of rules to ensure its brand does not appear alongside hate speech and fake news.
As YouTube's brand safety concerns continue to come to light, Holden, Vodafone and Tourism New Zealand have suspended advertising on the video-sharing website, with MediaWorks and FCB weighing in on the debate.
Vodafone New Zealand has announced a news offering, dubbed Vodafone News, which will launch on its corporate site next week. The aim, according to the telco, is to open the company’s doors to customers and stakeholders as well as giving its staff a voice. We speak to head of communications Andrea Brady about the move.
Hats off to Warehouse Stationery, Vodafone, MediaWorks, Rodney Wayne and The Co-operative Bank.
As those of us watching the election results last night can vouch, the state of things can change very quickly. Although a tagline: “Things change” rings particularly true today, FCB did not have the state of the world in mind when they came up with the campaign for Vodafone’s My Flex Prepay offering.
Spark has expressed its concerns over the proposed merger between Vodafone and Sky by making a submission to the Commerce Commission, New Zealand’s competition regulator.