Browsing: Vodafone Warriors

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Vodafone Warriors calls on fans to be the tribe
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In response to the criticism at the level of commitment of the players, the Vodafone Warriors marketing team has launched a campaign that features players talking openly about what it feels like to hear these accusations in the press and on social media.

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Special Group wins fan approval with first Warriors campaign
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It’s no secret that the fans are integral to the success of any modern sports team. If bums don’t fill the seats, then profits dwindle. If sponsors don’t have an audience, then they won’t tag their names onto the shirts. And if there are no voices being screamed hoarse in the stadium, then a home advantage really makes no difference at all. So, in its first campaign for the Vodafone Warriors since taking over the account, Special Group has teamed up with production company 8com to produce a new spot that puts the fans at the centre of the team.