It seems not all is well and fair in land of telco advertising. While Vodafone may be busy reviewing its agency partners, the Commerce Commission has been busy reviewing Vodafone over allegations it has been misleading customers with its broadband and mobile phone promotions between 2006 and 2009. Six cases have been brought up against Vodafone and the first of those to reach court has resulted in the telco being fined $402,375 plus court costs late last week after it pleaded guilty to breaching the Fair Trading Act in relation to its Vodafone Live! mobile phone internet service. Vodafone says it will defend the charges for the remaining five cases.
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Vodafone tripped up by the Fair Trading Act, ordered to pay fines to the tune of $400k