articles tagged 'VMO'

VMO hits an audience of half a million

  • Advertising
  • March 23, 2018
  • StopPress Team
VMO hits an audience of half a million

VMO New Zealand’s workplace media and content network, VMO Work, has just broken another audience milestone with figures revealing the network now commands a cumulative weekly audience of over half a million professional workers.

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VMO launches first outdoor programmatic ad, industry experts respond

  • Media
  • May 2, 2017
  • Damien Venuto
VMO launches first outdoor programmatic ad, industry experts respond

Val Morgan Outdoor has launched its programmatic offering in New Zealand, with Subway serving as the guinea pig. We ask programmatic experts Richard Thompson and Zane Furtado what they think about the move.

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VMO takes over Wellington offices

  • Advertising
  • April 26, 2017
  • StopPress Team
VMO takes over Wellington offices

Val Morgan Outdoor (VMO) is now capturing the eyes of Wellington office workers, with the expansion of its VMO Work network into the capital’s CBD, bringing the number of digital office tower screens to 80 across 50 buildings.

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Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
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The Stoppies 2018
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TVNZ-NZ Marketing Awards 2015
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
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How out-of-home advertisers are looking to solve the audience measurement dilemma

  • Advertising
  • November 28, 2016
  • Erin McKenzie
How out-of-home advertisers are looking to solve the audience measurement dilemma

Marketers across the industry are demanding better quality data in order to measure the campaigns they're running across channels. In the outdoor industry, however, high quality audience stats are hard to come by. And this is a problem that out-of-home media owners across the industry are trying to solve. We look at some of the recent innovations to hit the market.

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