VMO New Zealand’s workplace media and content network, VMO Work, has just broken another audience milestone with figures revealing the network now commands a cumulative weekly audience of over half a million professional workers.
Marketing, advertising & media intelligence
Val Morgan Outdoor has launched its programmatic offering in New Zealand, with Subway serving as the guinea pig. We ask programmatic experts Richard Thompson and Zane Furtado what they think about the move.
Val Morgan Outdoor (VMO) is now capturing the eyes of Wellington office workers, with the expansion of its VMO Work network into the capital’s CBD, bringing the number of digital office tower screens to 80 across 50 buildings.
Marketers across the industry are demanding better quality data in order to measure the campaigns they're running across channels. In the outdoor industry, however, high quality audience stats are hard to come by. And this is a problem that out-of-home media owners across the industry are trying to solve. We look at some of the recent innovations to hit the market.