Auckland’s been the City of Sails and the Big Little City. Aucklanders have been JAFAs and (long before that) Rangitoto Yanks. But none of these holdovers from the good ol’ days of the share market boom, the America’s Cup or the John Banks mayoralties work for the diverse ‘super city’ of 1.5 million people that Auckland is becoming. And after a comprehensive review of Auckland’s economic development strategy, Auckland Council’s economic growth agency Auckland Tourism, Events and Economic Development (ATEED) is undertaking Global Auckland, a rebranding project chaired by NZME’s chief executive Jane Hastings.
Browsing: Vivien Bridgwater
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Selling the ‘super city’: inside ATEED’s search for Auckland’s essence
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City of tales: Vivien Bridgwater’s search for the Auckland story
Tourism New Zealand has 100% Pure. Wellington has its Absolutely Positively. What’s Auckland’s story? ATEED’s Vivien Bridgwater is tasked with opening the book.
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Finding space: Vivien Bridgwater on leaving AUT University
After 14 years, Vivien Bridgwater has called it day on her career as the general manager of university relations at AUT University. So what has she acheived in that time, why is she leaving and what is she doing next?