‘Running fast and holding on’: Laura Maxwell-Hansen discusses NZME’s digital developments

Whenever large entities merge, there is generally an expectation from those outside the business—and often from those investing in it—that things will change faster than they practically can. NZME’s ​group director digital Laura Maxwell-Hansen says that’s certainly the case at the moment as it attempts to bring “three businesses [APN, TRN and GrabOne] that have three different everythings” together, but she says its digital strategy is beginning to bear fruit, with audience numbers on the up and revenue growing ahead of the market.